SparkPlug Overview

  • Year Founded
  • 2018

Year Founded

  • Status
  • Private

  • Employees
  • 45

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Investors
  • 14

SparkPlug General Information

Description

Developer of performance management software designed to motivate, engage, and incentivize sales employees. The company's software offers point-of-sale integrations, automated sales reporting, team and individual goals, challenges, commission tracking, custom prizes and rewards, personalized scorecards, sales forecasting, and other related services, enabling retailers and brands to drive revenue and serve customers effectively.

Contact Information

Website
www.sparkplug.app
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 548 Market Street
  • Suite 89068
  • San Francisco, CA 94104
  • United States
+1 (415)
Primary Industry
Business/Productivity Software
Vertical(s)
SaaS, Marketing Tech
Corporate Office
  • 548 Market Street
  • Suite 89068
  • San Francisco, CA 94104
  • United States
+1 (415)

SparkPlug Timeline

2023202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

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SparkPlug Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Secondary Transaction - Private 01-Jan-2026 Completed Generating Revenue
6. Accelerator/Incubator 02-May-2023 Completed Generating Revenue
5. Early Stage VC (Series A) 03-Nov-2022 Completed Generating Revenue
4. Seed Round 14-Oct-2021 Completed Generating Revenue
3. Accelerator/Incubator 08-Sep-2020 Completed Generating Revenue
2. Accelerator/Incubator 14-Feb-2018 $300K $1.3M Completed Generating Revenue
1. Angel (individual) $1M $1M Completed Startup
To view SparkPlug’s complete valuation and funding history, request access »

SparkPlug Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series A
Seed-3
Seed-2
Seed-1 242,704 $0.000100 $2.39 $2.39 1x $2.39 5.39%
Seed 761,644 $0.000100 $3.33 $3.33 1x $3.33 16.92%
To view SparkPlug’s complete cap table history, request access »

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SparkPlug Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of performance management software designed to motivate, engage, and incentivize sales employees. The company'
Business/Productivity Software
San Francisco, CA
45 As of 2025

Los Gatos, CA
 
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SparkPlug Competitors (1)

One of SparkPlug’s competitors is Xactly, a Private Equity-Backed company based in Los Gatos, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Xactly Private Equity-Backed Los Gatos, CA
You’re viewing 1 of 1 competitors. Get the full list »

SparkPlug Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

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SparkPlug Investors (14)

Investor Name Investor Type Holding Investor Since Participating Rounds
Colibri Equity Ventures Venture Capital Minority
DealBench Venture Capital Minority
Industry Ventures Venture Capital Minority
Lightbank (Venture Capital) Venture Capital Minority
Poseidon Asset Management Venture Capital Minority
You’re viewing 5 of 14 investors. Get the full list »

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SparkPlug FAQs

  • When was SparkPlug founded?

    SparkPlug was founded in 2018.

  • Where is SparkPlug headquartered?

    SparkPlug is headquartered in San Francisco, CA.

  • What is the size of SparkPlug?

    SparkPlug has 45 total employees.

  • What industry is SparkPlug in?

    SparkPlug’s primary industry is Business/Productivity Software.

  • Is SparkPlug a private or public company?

    SparkPlug is a Private company.

  • What is SparkPlug’s current revenue?

    The current revenue for SparkPlug is .

  • How much funding has SparkPlug raised over time?

    SparkPlug has raised $13.1M.

  • Who are SparkPlug’s investors?

    Colibri Equity Ventures, DealBench, Industry Ventures, Lightbank (Venture Capital), and Poseidon Asset Management are 5 of 14 investors who have invested in SparkPlug.

  • Who are SparkPlug’s competitors?

    Xactly is a competitor of SparkPlug.

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