True Footage Overview
- Year Founded
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2019
- Status
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Private
- Employees
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234
- Latest Deal Type
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Series C
- Latest Deal Amount
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$40M
- Investors
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18
True Footage General Information
Description
Provider of appraisal services intended to deliver accurate, data-driven property valuations across residential and commercial real estate. The company integrates automated comparable sales importing, market condition analysis with sales price-to-original list price charting, cost data aggregation, grid cleaning functionality, and direct report export to industry-standard appraisal software, enabling professional appraisers, lenders, appraisal management companies, and real estate professionals to produce defensible, compliant valuation reports with greater efficiency and reduced revision requests.
Contact Information
Website
www.truefootage.techCorporate Office
- 16 East 94th Street
- Austin, TX 78702
- United States
Corporate Office
- 16 East 94th Street
- Austin, TX 78702
- United States
True Footage Timeline
True Footage Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 12. Later Stage VC (Series C) | 07-Apr-2026 | $40M | Completed | Generating Revenue | ||
| 11. Later Stage VC (Series B) | 20-Feb-2024 | Completed | Generating Revenue | |||
| 10. Debt - General | 23-May-2023 | Completed | Generating Revenue | |||
| 9. Debt - General | 05-Dec-2022 | Completed | Generating Revenue | |||
| 8. Early Stage VC (Series A) | 27-Jul-2022 | Completed | Generating Revenue | |||
| 7. Debt - General | 19-Jul-2022 | Completed | Generating Revenue | |||
| 6. Debt - General | 22-Apr-2022 | Completed | Generating Revenue | |||
| 5. Debt - General | 31-Jan-2022 | Completed | Generating Revenue | |||
| 4. Early Stage VC (Series A) | 10-Dec-2021 | $32.1M | $33M | Completed | Generating Revenue | |
| 3. Accelerator/Incubator | 01-Jan-2021 | $880K | Completed | Generating Revenue |
True Footage Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Series C | ||||||||
| Series B | ||||||||
| Series A Prime | ||||||||
| Series A-2 | ||||||||
| Series A-1 | ||||||||
| Series A | ||||||||
| Seed-1 | 376,472 | $0.000100 | $0.7 | $0.7 | 1x | $0.7 | 1.59% | |
| Seed | 978,745 | $0.000100 | $0.89 | $0.89 | 1x | $0.89 | 4.13% |
VC Exit Predictor
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Opportunity Score
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Exit Type
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True Footage Related Research & Analysis
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Majestic Referring Domains
True Footage Investors (18)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| Mockingbird Capital Partners | Venture Capital | Minority | ||
| Pags Group | Family Office | Minority | ||
| Pilot Enterprises | Corporation | Minority | ||
| The Kraft Family Foundation | Limited Partner | Minority | ||
| Cashmere Fund | Venture Capital | Minority |
True Footage Acquisitions (5)
True Footage’s most recent deal was a Merger/Acquisition with Spark for Appraisers. The deal was made on 02-May-2022.
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
|---|---|---|---|---|---|
| Spark for Appraisers | 02-May-2022 | Merger/Acquisition | Business/Productivity Software | ||
| Moore Appraisal Firm | 01-May-2022 | Merger/Acquisition | Other Commercial Services | ||
| KPD Appraisals | 01-Dec-2021 | Merger/Acquisition | Specialized Finance | ||
| Ahrens Appraisal Services | 01-Jul-2021 | Merger/Acquisition | Other Commercial Services | ||
| Appraisal Precision & Consulting Group | Merger/Acquisition | Real Estate Services (B2C) |
True Footage Affiliates
Subsidiaries (2)
| Name | Industry | Location | Year Founded |
|---|---|---|---|
| Spark for Appraisers | AZ | 2019 | |
| Moore Appraisal Firm | Helena, MT | 1965 |
True Footage FAQs
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When was True Footage founded?
True Footage was founded in 2019.
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Where is True Footage headquartered?
True Footage is headquartered in Austin, TX.
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What is the size of True Footage?
True Footage has 234 total employees.
-
What industry is True Footage in?
True Footage’s primary industry is Real Estate Services (B2C).
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Is True Footage a private or public company?
True Footage is a Private company.
-
What is the current valuation of True Footage?
The current valuation of True Footage is .
-
What is True Footage’s current revenue?
The current revenue for True Footage is .
-
How much funding has True Footage raised over time?
True Footage has raised $119M.
-
Who are True Footage’s investors?
Mockingbird Capital Partners, Pags Group, Pilot Enterprises, The Kraft Family Foundation, and Cashmere Fund are 5 of 18 investors who have invested in True Footage.
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