United Fitness Brands Overview

  • Year Founded
  • 2020

Year Founded

  • Status
  • Out of Business

  • Employees
  • 194

Employees

  • Latest Deal Type
  • Liquidation

United Fitness Brands General Information

Description

Operator of a fitness and wellness group intended to deliver spaces and classes through its brands across the UK and Ireland. The company offers homegrown fitness and wellness concepts under the same ownership to help them further grow and flourish within the industry and beyond, enabling labels to grow fitness concepts both nationally and internationally.

Contact Information

Formerly Known As
Pay As You Go Studios
Ownership Status
Out of Business
Financing Status
Formerly VC-backed
Corporate Office
  • 115 Baker Street
  • 4th Floor
  • London W1U 6RT
  • England, United Kingdom
Primary Industry
Other Commercial Services
Vertical(s)
Corporate Office
  • 115 Baker Street
  • 4th Floor
  • London W1U 6RT
  • England, United Kingdom

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United Fitness Brands Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Bankruptcy: Liquidation 22-Jul-2025 Completed Bankruptcy: Liquidation
1. Early Stage VC 16-Jul-2021 Completed Generating Revenue
To view United Fitness Brands’s complete valuation and funding history, request access »

United Fitness Brands Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Ordinary
Ordinary
Ordinary 199,975 $0.013860 $3.47 $3.47 1x $3.47 2.55%
To view United Fitness Brands’s complete cap table history, request access »

United Fitness Brands Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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United Fitness Brands Acquisitions (3)

United Fitness Brands’s most recent deal was a Merger/Acquisition with triyoga (UK). The deal was made on 04-Jan-2022.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
triyoga (UK) 04-Jan-2022 Merger/Acquisition Leisure Facilities
Barrecore 22-Apr-2021 Merger/Acquisition Leisure Facilities
Boom Cycle 04-Jan-2021 Merger/Acquisition Other Services (B2C Non-Financial)
To view United Fitness Brands’s complete acquisitions history, request access »

United Fitness Brands Affiliates

Subsidiaries (4)

Name Industry Location Year Founded
KOBOX Boxing Club London, United Kingdom 2015
Barrecore London, United Kingdom 2011
Boom Cycle London, United Kingdom 2010
triyoga (UK) London, United Kingdom 2000

United Fitness Brands FAQs

  • When was United Fitness Brands founded?

    United Fitness Brands was founded in 2020.

  • Where is United Fitness Brands headquartered?

    United Fitness Brands is headquartered in London, United Kingdom.

  • What is the size of United Fitness Brands?

    United Fitness Brands has 194 total employees.

  • What industry is United Fitness Brands in?

    United Fitness Brands’s primary industry is Other Commercial Services.

  • Is United Fitness Brands a private or public company?

    United Fitness Brands is a Private company.

  • What is United Fitness Brands’s current revenue?

    The current revenue for United Fitness Brands is .

  • How much funding has United Fitness Brands raised over time?

    United Fitness Brands has raised $7.4M.

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