Understatement Overview
- Year Founded
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2017
- Status
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Private
- Employees
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25
- Latest Deal Type
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Later Stage VC
- Latest Deal Amount
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$1.93M
- Investors
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4
Understatement General Information
Description
Operator of a women's underwear brand intended for comfort-first lingerie. The company's platform offers bras, bralettes, panties, swimwear, and loungewear made from GRS-certified recycled fibers and regenerated nylon, with no underwires, no padding, and a soft, minimalist design, size inclusivity, ethically produced in Europe and Turkey, enabling customers to wear stylish, sustainable, and comfortable undergarments aligned with their values.
Contact Information
Website
www.shopunderstatement.comCorporate Office
- Östgötagatan 100
- 116 64 Stockholm
- Sweden
Corporate Office
- Östgötagatan 100
- 116 64 Stockholm
- Sweden
Understatement Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 3. Later Stage VC | 31-Jan-2024 | $1.93M | Completed | Generating Revenue | ||
| 2. Later Stage VC | 01-Jan-2022 | Completed | Startup | |||
| 1. Early Stage VC | 01-Jan-2020 | $371K | $371K | Completed | Startup |
Understatement Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Ordinary | ||||||||
| Ordinary |
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Opportunity Score
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Exit Type
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Understatement Related Research & Analysis
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Verticals
Understatement Signals
Growth Rate
Growth
Size Multiple
Key Data Points
Similarweb Unique Visitors
Majestic Referring Domains
Understatement Investors (4)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| Kaknäs Invest | Venture Capital | Minority | ||
| Mellby Gård | Holding Company | Minority | ||
| Vuxen Group | Corporation | Minority | ||
| Yanno Capital | Growth/Expansion | Minority |
Understatement FAQs
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When was Understatement founded?
Understatement was founded in 2017.
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Where is Understatement headquartered?
Understatement is headquartered in Stockholm, Sweden.
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What is the size of Understatement?
Understatement has 25 total employees.
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What industry is Understatement in?
Understatement’s primary industry is Clothing.
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Is Understatement a private or public company?
Understatement is a Private company.
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What is Understatement’s current revenue?
The current revenue for Understatement is .
-
How much funding has Understatement raised over time?
Understatement has raised $3.83M.
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Who are Understatement’s investors?
Kaknäs Invest, Mellby Gård, Vuxen Group, and Yanno Capital have invested in Understatement.
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