Urban Legend Overview

  • Year Founded
  • 2020

Year Founded

  • Status
  • Private

  • Employees
  • 46

Employees

  • Latest Deal Type
  • Bankr. Admin/​Reorg

Urban Legend General Information

Description

Producer of food products intended to promote healthy eating habits. The company's product specializes in making low-fat donuts with low calorific value but high nutritional value, enabling consumers to enjoy junk food without any harmful effects.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Formerly VC-backed
Corporate Office
  • Finsgate, 5-7 Cranwood Street
  • London EC1V 9EE
  • England, United Kingdom
Primary Industry
Food Products
Other Industries
Specialty Retail
Corporate Office
  • Finsgate, 5-7 Cranwood Street
  • London EC1V 9EE
  • England, United Kingdom

Urban Legend Timeline

2023202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

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Urban Legend Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Bankruptcy: Admin/Reorg 18-Sep-2025 Completed Bankruptcy: Admin/Reorg
5. Early Stage VC 01-Oct-2024 Completed Generating Revenue
4. Early Stage VC 15-Jan-2024 Completed Generating Revenue
3. Accelerator/Incubator 01-Jan-2023 Completed Generating Revenue
2. Early Stage VC (Series A) 14-Jun-2022 $8.54M $12.9M Completed Generating Revenue
1. Seed Round 25-Oct-2021 $4.37M $4.37M Completed Generating Revenue
To view Urban Legend’s complete valuation and funding history, request access »

Urban Legend Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
A2 Ordinary
A2 Ordinary
Ordinary
Ordinary
Ordinary
A Ordinary
Ordinary 679 $0.000127 $394.64 $394.64 1x $394.64 2.3%
Ordinary 119 $0.000127 $213.65 $213.65 1x $213.65 0.4%
To view Urban Legend’s complete cap table history, request access »

Urban Legend Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Producer of food products intended to promote healthy eating habits. The company's product specializes in making low-fat
Food Products
London, United Kingdom
46 As of 2024

Mechanicsburg, PA
 
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Urban Legend Competitors (1)

One of Urban Legend’s competitors is Duck Donuts, a Private Equity-Backed company based in Mechanicsburg, PA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Duck Donuts Private Equity-Backed Mechanicsburg, PA
You’re viewing 1 of 1 competitors. Get the full list »

Urban Legend Patents

Urban Legend Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
GB-202319963-D0 Fryer and frying process Pending 22-Dec-2023
GB-2636843-A Fryer and frying process Pending 22-Dec-2023
WO-2025133404-A1 Fryer and frying process Inactive 22-Dec-2023
EP-4101298-A1 Confectionery product Inactive 09-Jun-2021
GB-202108252-D0 Confectionery product Pending 09-Jun-2021 A21D2/186
To view Urban Legend’s complete patent history, request access »

Urban Legend Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Urban Legend FAQs

  • When was Urban Legend founded?

    Urban Legend was founded in 2020.

  • Where is Urban Legend headquartered?

    Urban Legend is headquartered in London, United Kingdom.

  • What is the size of Urban Legend?

    Urban Legend has 46 total employees.

  • What industry is Urban Legend in?

    Urban Legend’s primary industry is Food Products.

  • Is Urban Legend a private or public company?

    Urban Legend is a Private company.

  • What is Urban Legend’s current revenue?

    The current revenue for Urban Legend is .

  • How much funding has Urban Legend raised over time?

    Urban Legend has raised $16.7M.

  • Who are Urban Legend’s competitors?

    Duck Donuts is a competitor of Urban Legend.

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