White Label Loyalty Overview

  • Year Founded
  • 2015

Year Founded

  • Status
  • Private

  • Employees
  • 26

Employees

  • Latest Deal Type
  • Accelerator/​Inc

  • Investors
  • 3

White Label Loyalty General Information

Description

Operator of a marketing platform intended to help businesses acquire, understand, engage, and retain customers. The company's platform offers customer engagement and loyalty with its event-based system and operates on an API-first and modular basis that serves both as an end-to-end loyalty service and a loyalty engine within the wider marketing stack, enabling businesses to collect first-party customer data, turn it into insights, and run data-driven campaigns as a result.

Contact Information

Website
www.whitelabel-loyalty.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • Park House, Park Square West
  • West Yorkshire
  • Leeds LS1 2PW
  • England, United Kingdom
+44 0113
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Application Software
Vertical(s)
SaaS, Marketing Tech, Mobile
Corporate Office
  • Park House, Park Square West
  • West Yorkshire
  • Leeds LS1 2PW
  • England, United Kingdom
+44 0113

White Label Loyalty Timeline

2023202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

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White Label Loyalty Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Accelerator/Incubator 24-Sep-2025 Completed Generating Revenue
6. Later Stage VC 15-May-2025 Completed Generating Revenue
5. Accelerator/Incubator 04-Oct-2022 Completed Generating Revenue
4. Early Stage VC (Series A) 29-Mar-2022 Cancelled Generating Revenue
3. Angel (individual) 19-Aug-2019 Completed Generating Revenue
2. Angel (individual) 21-Jun-2018 $213K $423K Completed Generating Revenue
1. Angel (individual) 26-Feb-2016 $210K $210K Completed Generating Revenue
To view White Label Loyalty’s complete valuation and funding history, request access »

White Label Loyalty Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
A Ordinary
A Ordinary
A Ordinary 7,200 $0.012222 $16.39 $16.39 1x $16.39 5.7%
A Ordinary 3,700 $0.012222 $16.52 $16.52 1x $16.52 2.93%
To view White Label Loyalty’s complete cap table history, request access »

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White Label Loyalty Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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White Label Loyalty Investors (3)

Investor Name Investor Type Holding Investor Since Participating Rounds
Plexal Accelerator/Incubator
Spectral Capital Corporation Minority
OTP LAB Accelerator/Incubator
To view White Label Loyalty’s complete investors history, request access »

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White Label Loyalty FAQs

  • When was White Label Loyalty founded?

    White Label Loyalty was founded in 2015.

  • Where is White Label Loyalty headquartered?

    White Label Loyalty is headquartered in Leeds, United Kingdom.

  • What is the size of White Label Loyalty?

    White Label Loyalty has 26 total employees.

  • What industry is White Label Loyalty in?

    White Label Loyalty’s primary industry is Business/Productivity Software.

  • Is White Label Loyalty a private or public company?

    White Label Loyalty is a Private company.

  • What is White Label Loyalty’s current revenue?

    The current revenue for White Label Loyalty is .

  • How much funding has White Label Loyalty raised over time?

    White Label Loyalty has raised $15.8M.

  • Who are White Label Loyalty’s investors?

    Plexal, Spectral Capital, and OTP LAB have invested in White Label Loyalty.

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