Willed Overview

  • Year Founded
  • 2020

Year Founded

  • Status
  • Private

  • Employees
  • 22

Employees

  • Latest Deal Type
  • Later Stage VC

  • Latest Deal Amount
  • $5M

  • Investors
  • 7

Willed General Information

Description

Developer of an online will-writing platform intended to make end-of-life planning accessible. The company's platform offers ways to write an online will, allowing users to create a legally valid will from the convenience of their couch, on their own time, and at a fraction of the cost, enabling people to organize their end-of-life affairs so that their spouse, children, and assets are protected once they pass away.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 591 Glen Huntly Road
  • Elsternwick, Victoria 3185
  • Australia
+61 1300
Primary Industry
Legal Services (B2C)
Other Industries
Other Services (B2C Non-Financial)
Application Software
Vertical(s)
Corporate Office
  • 591 Glen Huntly Road
  • Elsternwick, Victoria 3185
  • Australia
+61 1300

Willed Timeline

2023202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

Want detailed data on 11M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Willed Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Later Stage VC 19-Oct-2026 $5M Completed Generating Revenue
2. Early Stage VC 15-Sep-2024 Completed Generating Revenue
1. Early Stage VC (Series A) 14-Jun-2022 $6M $6M Completed Generating Revenue
To view Willed’s complete valuation and funding history, request access »

VC Exit Predictor

See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.

Opportunity Score

Calculated using Exit Type probabilities, the company’s stage, and PitchBook’s historical returns data.

Exit Type

Evaluates the likelihood of a successful exit for investors, and the most likely exit type.

Willed Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an online will-writing platform intended to make end-of-life planning accessible. The company's platform of
Legal Services (B2C)
Elsternwick, Australia
22 As of 2026

Surry Hills, Australia
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Willed Competitors (1)

One of Willed’s competitors is SafeWill, a Venture Capital-Backed company based in Surry Hills, Australia.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
SafeWill Venture Capital-Backed Surry Hills, Australia
You’re viewing 1 of 1 competitors. Get the full list »

Willed Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Willed Investors (7)

Investor Name Investor Type Holding Investor Since Participating Rounds
Equity Trustees Limited Partner Minority
Angel (individual) Minority
Seven West Media Corporation Minority
Bell Potter Securities Investment Bank Minority
Ellerston Capital Asset Manager Minority
You’re viewing 5 of 7 investors. Get the full list »

Willed FAQs

  • When was Willed founded?

    Willed was founded in 2020.

  • Where is Willed headquartered?

    Willed is headquartered in Elsternwick, Australia.

  • What is the size of Willed?

    Willed has 22 total employees.

  • What industry is Willed in?

    Willed’s primary industry is Legal Services (B2C).

  • Is Willed a private or public company?

    Willed is a Private company.

  • What is the current valuation of Willed?

    The current valuation of Willed is .

  • What is Willed’s current revenue?

    The current revenue for Willed is .

  • How much funding has Willed raised over time?

    Willed has raised $11M.

  • Who are Willed’s investors?

    Equity Trustees, , Seven West Media, Bell Potter Securities, and Ellerston Capital are 5 of 7 investors who have invested in Willed.

  • Who are Willed’s competitors?

    SafeWill is a competitor of Willed.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read more
  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process