Smartrac Overview

Founded 2000
Status Private
Employees 900
Latest Deal Type M&A
Financing Rounds 9
Investments 7

Smartrac General Information


Developer & manufacturer of radio frequency identification (RFID) transponders created to enable businesses to digitize its products, complement their product offerings with digital services and connect them to the Internet of Things. The company's RFID products anti-counterfeit technology enables business to increase customer loyalty and differentiate and minimize counterfeiting.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Formerly PE-Backed
Primary Industry
Electrical Equipment
Former Stock Listing
Primary Office
  • Strawinskylaan 851
  • 1077 XX Amsterdam
  • Netherlands
+31 020 000 0000

Smartrac Timeline

Financing RoundCaptured Employee CountEstimated Employee Growth
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Smartrac Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Smartrac Competitors (2)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing
Thin Film Electronics Corporation Oslo, Norway 00 00000 000000000 00000
000000 Formerly VC-backed Seattle, WA 000 00000 000000 - 000 00000

Smartrac Executive Team (11)

Name Title Board Seat Contact Info
Christian Uhl Chief Executive Officer & Chairman
Kerstin Reden Chief Financial Officer
Amir Mobayen Chief Revenue Officer & Board Member
Lee Gardner Chairman of Supervisory Board

7 Former Executives

Smartrac Board Members (11)

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Name Representing Role Since
0000 0000000 Smartrac Chief Revenue Officer & Board Member 000 0000
000000000 000 Smartrac Chief Executive Officer & Chairman 000 0000
000 0000000 Smartrac Chairman of Supervisory Board 000 0000
000000 0000000 Smartrac Board Member 000 0000

7 Former Board Members

Smartrac Investments & Acquisitions (7)

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Company Name Deal Date Deal Type Deal Size Industry Lead Partner
00000000 000000000 11-Sep-2018 0000000000 Consulting Services (B2B) 000000000 000
0000 0000 02-Jan-2018 00 000000000000000 00.00 Media and Information Services (B2B)
000 0000 31-Mar-2012 000000000000000000 Wireless Communications Equipment
000 00000000 14-Dec-2011 0000000000 000.00 Application Software 000000000 0000000
Neology (US) 14-Dec-2011 Buyout/LBO 0000 Electronic Equipment and Instruments 000000000 0000000

Smartrac Subsidiaries (2)

Company Name Industry Location Founded
Omnia Technologies Broadcasting, Radio and Television Gurgaon, India 2006
0000000 (00) Electronic Equipment and Instruments Poway, CA 0000