Fitbit Overview

  • Year Founded
  • 2007

Year Founded

  • Status
  • Private

  • Employees
  • 1,764


  • Latest Deal Type
  • Later Stage VC

  • Investors
  • 1

Fitbit General Information


Developer of digital health and fitness devices designed to track fitness level and health. The company's platform combines connected wearable health and fitness devices with software and services, enabling users to view data about their daily activity, exercise and sleep in real time.

Contact Information

Formerly Known As
Healthy Metrics Research
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Electronics (B2C)
Corporate Office
  • 70 Sir John Rogersons Quay
  • Dublin 2
  • Ireland

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Fitbit Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
13. Later Stage VC 01-Jul-2024 Completed Generating Revenue
12. Merger/Acquisition 14-Jan-2021 00.00 00.000 00.00 Completed Generating Revenue
11. Secondary Transaction - Open Market 01-Mar-2018 00.000 Completed Generating Revenue
10. Secondary Transaction - Open Market 28-Feb-2017 00.000 Completed Generating Revenue
9. Merger/Acquisition 11-Nov-2016 Cancelled Profitable
8. PIPE 17-Feb-2016 000 00.000 Completed Profitable
7. 2PO 12-Nov-2015 00000 00.000 Completed Generating Revenue
6. IPO 18-Jun-2015 00000 00000 00.000 Completed Generating Revenue
5. Later Stage VC (Series D) 13-Aug-2013 $43M $66.5M 00000 Completed Generating Revenue
4. Later Stage VC (Series C) 24-Jan-2012 $12.1M $23.5M 000.00 Completed Generating Revenue
To view Fitbit’s complete valuation and funding history, request access »

Fitbit Cap Table

Stock # of Shares
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series D 00,000,000 00.000000 00.00 00.00 00.00 00 00.00 00.000
Series C 00,000,000 00.000000 00.00 00 00 00 00 00.000
Series B 00,000,000 00.000000 00.00 00.00 00.00 00 00.00 00.000
Series A1 7,456,304 $0.000100 $0.02 $0.27 $0.27 1x $0.27 9.86%
Series A 3,400,000 $0.000100 $0.01 $0.12 $0.12 1x $0.12 4.5%
To view Fitbit’s complete cap table history, request access »

Fitbit Comparisons

HQ Location
Total Raised
Post Valuation
Developer of digital health and fitness devices designed to track fitness level and health. The company's platform combi
Electronics (B2C)
Dublin, Ireland
1,764 As of 2020
0000000000 0

000 00

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0000000000 000000000
Vancouver, Canada
00 As of 0000
00000000000 000.00


t labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitat
00000000000 (000)
Chicago, IL
0000 As of 0000
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Fitbit Competitors (12)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
PAI Health Venture Capital-Backed Vancouver, Canada 00 000.00 00000000000 000.00
Motorola Mobility Corporation Chicago, IL 0000 000000000
Panasonic Heating & Cooling Solutions Europe Corporation Germany
Panasonic Industry Europe Corporation Ottobrunn, Germany
IFIT Health & Fitness Private Equity-Backed Logan, UT 0000 00.000 000000000000 00.000
You’re viewing 5 of 12 competitors. Get the full list »

Fitbit Executive Team (36)

Name Title Board Seat
Eric Friedman Chief Technology Officer & Co-Founder
Lori Huss Director, Partner Channel
Qasim Hussain Healthcare Market Lead and Head of Research and Dvelopment & D
Sean McNamara Strategic Partner Manager & Associate, Strategic Partnerships
You’re viewing 4 of 36 executive team members. Get the full list »

Fitbit Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Fitbit Investors (1)

Investor Name Investor Type Holding Investor Since Participating Rounds
Long Journey Ventures Venture Capital Minority 000 0000 000000 0
To view Fitbit’s complete investors history, request access »

Fitbit Investments & Acquisitions (10)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Juicy Marbles 24-Nov-2021 00000 0000 00.00 Food Products
Doki Technologies 10-May-2020 0000000000 Electronics (B2C)
Twine Health 01-Feb-2018 0000000000 000.00 Other Healthcare Technology Systems 00000 000
Sano Intelligence 12-Jan-2018 00000 0000 000.00 Monitoring Equipment 00000 000
Vector Watch 10-Jan-2017 Merger/Acquisition 0000 Accessories
You’re viewing 5 of 10 investments and acquisitions. Get the full list »

Fitbit Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
Sano Intelligence 12-Jan-2018 00000 00000 00 000.00 Completed
  • 4 buyers
To view Fitbit’s complete exits history, request access »

Fitbit FAQs

  • When was Fitbit founded?

    Fitbit was founded in 2007.

  • Who is the founder of Fitbit?

    Eric Friedman and James Park are the founders of Fitbit.

  • Where is Fitbit headquartered?

    Fitbit is headquartered in Dublin, Ireland.

  • What is the size of Fitbit?

    Fitbit has 1,764 total employees.

  • What industry is Fitbit in?

    Fitbit’s primary industry is Electronics (B2C).

  • Is Fitbit a private or public company?

    Fitbit is a Private company.

  • What is Fitbit’s current revenue?

    The current revenue for Fitbit is 00000.

  • How much funding has Fitbit raised over time?

    Fitbit has raised $1.01B.

  • Who are Fitbit’s investors?

    Long Journey Ventures has invested in Fitbit.

  • Who are Fitbit’s competitors?

    PAI Health, Motorola Mobility, Panasonic Heating & Cooling Solutions Europe, Panasonic Industry Europe, and IFIT Health & Fitness are some of the 12 competitors of Fitbit.

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