Fitbit Overview

  • Founded
  • 2007

Founded
  • Status
  • Acquired/​Merged

  • Employees
  • 1,764

Employees
  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $2.1B

Fitbit General Information

Description

Fitbit Inc is a provider of health and fitness devices. The company's platform combines connected health and fitness devices with software and services. Its platform includes a family of wearable devices which include health and fitness trackers and smartwatches, enable the users to view data about their daily activity, exercise and sleep in real-time. The company software and services which include an online dashboard and mobile app, provide users with data analytics, motivational and social tools, and virtual coaching through customized fitness plans and interactive workouts.

Contact Information

Website
www.fitbit.com
Formerly Known As
Healthy Metrics Research
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Electronics (B2C)
Parent Company
Primary Office
  • 199 Fremont Street
  • 14th Floor
  • San Francisco, CA 94105
  • United States
+1 (415) 000-0000

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Fitbit Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
12. Merger/Acquisition 14-Jan-2021 $2.1B 00.000 00.00 Completed Generating Revenue/Not Profitable
11. Secondary Transaction - Open Market 01-Mar-2018 00.000 Completed Generating Revenue/Not Profitable
10. Secondary Transaction - Open Market 28-Feb-2017 00.000 Completed Generating Revenue/Not Profitable
9. Merger/Acquisition 11-Nov-2016 Cancelled Profitable
8. PIPE 17-Feb-2016 000 00.000 Completed Profitable
7. 2PO 12-Nov-2015 00000 00.000 Completed Generating Revenue
6. IPO 18-Jun-2015 00000 00000 00.000 Completed Generating Revenue
5. Later Stage VC (Series D) 13-Aug-2013 0000 000.00 00000 Completed Generating Revenue
4. Later Stage VC (Series C) 24-Jan-2012 $12.1M $23.5M 000.00 Completed Generating Revenue
3. Early Stage VC (Series B) 10-Sep-2010 $9M $11.5M Completed Generating Revenue
To view Fitbit’s complete valuation and funding history, request access »

Fitbit Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series D 00,000,000 00.000000 00.00 00.00 00.00 00 00.00 00.000
Series C 00,000,000 00.000000 00.00 00 00 00 00 00.000
Series B 00,000,000 00.000000 00.00 00.00 00.00 00 00.00 00.000
Series A1 7,456,304 $0.000100 $0.02 $0.27 $0.27 1x $0.27 9.86%
Series A 3,400,000 $0.000100 $0.01 $0.12 $0.12 1x $0.12 4.5%
To view Fitbit’s complete cap table history, request access »

Fitbit Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Fitbit Inc is a provider of health and fitness devices. The company's platform combines connected health and fitness dev
Electronics (B2C)
San Francisco, CA
1,764 As of 2020
00.000
0.00 0000-00-00
000000&0 00.000

000000

ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in
00000000000 (000)
Chicago, IL
0000 As of 0000
00 000000

00000

r adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad min
00000000000 (000)
Redwood City, CA
00 As of 0000
000.00
00.00 0000-00-00
00000000000 000.00
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Fitbit Competitors (18)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Motorola Mobility Private Equity-Backed Chicago, IL 0000 00 000000
00000 Venture Capital-Backed Redwood City, CA 00 000.00 00000000000 000.00
00000 (00000000000 Formerly VC-backed Austin, TX 0 00.000 000000&0 00.000
000000 Corporation Olathe, KS 00000 00000 00000000 00000
0000 Venture Capital-Backed San Mateo, CA 00 0000 000000000 - 0000
You’re viewing 5 of 18 competitors. Get the full list »

Fitbit Patents

Fitbit Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20220117549-A1 Detection and response to arousal activations Pending 18-Aug-2020 000000000
US-20220054080-A1 Detection and response to arousal activations Pending 18-Aug-2020 000000000
US-20210315329-A1 Wearable device straps and attachment hardware therefor Pending 14-Apr-2020 000000000
US-11033082-B1 Wearable device straps and attachment hardware therefor Active 14-Apr-2020 0000000000 00
US-20210059001-A1 Connection management techniques Granted 23-Aug-2019 H04W4/80
To view Fitbit’s complete patent history, request access »

Fitbit Executive Team (31)

Name Title Board Seat Contact Info
Eric Friedman Chief Technology Officer, Technology & Co-Founder
Dave Quong Executive Vice President of Business Operations and Strategy
Jeff Devine Executive Vice President, Operations
Leor Stern Head of OS
Andy Missan JD Executive Vice President, General Counsel and Secretary
You’re viewing 5 of 31 executive team members. Get the full list »

Fitbit Board Members (10)

Name Representing Role Since
Steven Murray Self Board Member & Member of Audit and Compensation Committee 000 0000
You’re viewing 1 of 10 board members. Get the full list »

Fitbit Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Fitbit Former Investors (14)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Athentek VC-Backed Company Minority 000 0000 000000 0
Aydin Senkut Angel (individual) Minority 000 0000 000000 0
Bradley Feld Angel (individual) Minority 000 0000 000000 0
Felicis Ventures Venture Capital Minority 000 0000 000000 0
Firsthand Capital Management Asset Manager Minority 000 0000 000000 0
You’re viewing 5 of 14 investors. Get the full list »

Fitbit Investments & Acquisitions (9)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000 00000000 10-May-2020 0000000000 Electronics (B2C)
00000 000000 01-Feb-2018 0000000000 000.00 Other Healthcare Technology Systems 00000 000
0000 00000000 12-Jan-2018 00000 0000 000.00 Monitoring Equipment 00000 000
000000 00000 10-Jan-2017 0000000000 0000 Accessories
Pebble Watch 06-Dec-2016 Merger/Acquisition 000.00 Accessories 00000 000
You’re viewing 5 of 9 investments and acquisitions. Get the full list »

Fitbit Exits (1)

Company Name Exit Date Exit Type Exit Size Status Buyers
0000 000000000000 12-Jan-2018 00000 00000 00 000.00 Completed
  • 3 buyers
To view Fitbit’s complete exits history, request access »