Better Sour Overview

  • Year Founded
  • 2023

Year Founded

  • Status
  • Private

  • Employees
  • 10

Employees

  • Latest Deal Type
  • Early Stage VC

  • Investors
  • 2

Better Sour General Information

Description

Producer of plant-based sour gummy candy intended to offer a delightful snacking experience with globally-inspired flavors spanning the Middle East to the Asia Pacific. The company makes a variety of flavored candies with low sugar and calorie content, plant-based, and made with clean ingredients free of any artificial colors, flavors, or dyes, providing children and customers with a sour flavor and tasty candy at a reasonable price and with fewer added preservatives.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 500 East Street Johns Avenue
  • Suite 2.620
  • Austin, TX 78752
  • United States
+1 (800)
Primary Industry
Food Products
Other Industries
Specialty Retail
Vertical(s)
Corporate Office
  • 500 East Street Johns Avenue
  • Suite 2.620
  • Austin, TX 78752
  • United States
+1 (800)

Better Sour Timeline

202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

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Better Sour Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Early Stage VC 17-Jun-2025 Completed Generating Revenue
1. Seed Round 20-Feb-2023 Completed Generating Revenue
To view Better Sour’s complete valuation and funding history, request access »

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Better Sour Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Producer of plant-based sour gummy candy intended to offer a delightful snacking experience with globally-inspired flavo
Food Products
Austin, TX
10 As of 2025

Denver, CO
 

Traverse City, MI
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Better Sour Competitors (4)

One of Better Sour’s 4 competitors is Lolli and Pops, a Private Equity-Backed company based in Denver, CO.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Lolli and Pops Private Equity-Backed Denver, CO
Natural Candy Store Corporation Traverse City, MI
Haribo Formerly Angel backed Bonn, Germany
SmartSweets Private Equity-Backed Vancouver, Canada
To view Better Sour’s complete competitors history, request access »

Better Sour Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Better Sour Investors (2)

Investor Name Investor Type Holding Investor Since Participating Rounds
Taste Tomorrow Ventures Venture Capital Minority
GingerBread Capital Family Office Minority
To view Better Sour’s complete investors history, request access »

Better Sour FAQs

  • When was Better Sour founded?

    Better Sour was founded in 2023.

  • Where is Better Sour headquartered?

    Better Sour is headquartered in Austin, TX.

  • What is the size of Better Sour?

    Better Sour has 10 total employees.

  • What industry is Better Sour in?

    Better Sour’s primary industry is Food Products.

  • Is Better Sour a private or public company?

    Better Sour is a Private company.

  • What is Better Sour’s current revenue?

    The current revenue for Better Sour is .

  • How much funding has Better Sour raised over time?

    Better Sour has raised $1M.

  • Who are Better Sour’s investors?

    Taste Tomorrow Ventures and GingerBread Capital have invested in Better Sour.

  • Who are Better Sour’s competitors?

    Lolli and Pops, Natural Candy Store, Haribo, and SmartSweets are competitors of Better Sour.

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