Demandbase Overview

  • Year Founded
  • 2005

Year Founded

  • Status
  • Private

  • Employees
  • 750

Employees

  • Latest Deal Type
  • 2ndary - Private

  • Financing Rounds
  • 18

  • Investments
  • 5

Demandbase General Information

Description

Developer of an account-based marketing platform designed to help business-to-business companies hit their revenue goals using fewer resources. The company's platform spans advertising, marketing, sales, and analytics to provide sales and marketing professionals with the pay-as-you-go service for buying business-to-business marketing lists, sales leads, and email marketing, enabling clients to maximize their marketing performance.

Contact Information

Website
www.demandbase.com
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • 222 2nd Street
  • 24th Floor
  • San Francisco, CA 94105
  • United States
+1 (415)
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
SaaS, Marketing Tech, TMT
Corporate Office
  • 222 2nd Street
  • 24th Floor
  • San Francisco, CA 94105
  • United States
+1 (415)

Demandbase Timeline

2022202320242025
Financing RoundCaptured Employee CountEstimated Employee Growth

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Demandbase Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Demandbase Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an account-based marketing platform designed to help business-to-business companies hit their revenue goals
Business/Productivity Software
San Francisco, CA
750 As of 2025

New York, NY
 

Atlanta, GA
 
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Demandbase Competitors (49)

One of Demandbase’s 49 competitors is Madison Logic, a Private Equity-Backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Madison Logic Private Equity-Backed New York, NY
Terminus Software Private Equity-Backed Atlanta, GA
Adobe Marketo Engage Formerly PE-Backed San Mateo, CA
ZDPM Davis Performance Marketing Corporate Backed or Acquired Austin, TX
B2Lead Corporation Menlo Park, CA
You’re viewing 5 of 49 competitors. Get the full list »

Demandbase Patents

  • 13

    Total Documents Applications and Grants

  • Total Patents Families

  • 6

    Granted

  • Pending

  • Expiring in next 12 mo

Demandbase Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-10693821-B2 System and method for delivering inline interactive objects encapsulated in a message Inactive 13-Mar-2015
US-20190306099-A1 System and method for delivering inline interactive objects encapsulated in a message Active 13-Mar-2015
US-20160269330-A1 System and method for delivering inline interactive objects encapsulated in a message Active 13-Mar-2015
US-10257141-B2 System and method for delivering inline interactive objects encapsulated in a message Inactive 13-Mar-2015
US-9419850-B2 Mapping network addresses to organizations Inactive 02-Nov-2009
To view Demandbase’s complete patent history, request access »

Demandbase Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Demandbase Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Demandbase Acquisitions (5)

Demandbase’s most recent deal was a Merger/Acquisition with DemandMatrix. The deal was made on 04-May-2021.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
DemandMatrix 04-May-2021 Merger/Acquisition Media and Information Services (B2B)
InsideView 04-May-2021 Merger/Acquisition Business/Productivity Software
Engagio 16-Jun-2020 Merger/Acquisition Business/Productivity Software
Spiderbook 25-May-2016 Merger/Acquisition Business/Productivity Software
WhoToo 10-Sep-2015 Merger/Acquisition Media and Information Services (B2B)
To view Demandbase’s complete acquisitions history, request access »

Demandbase Exits (1)

Demandbase’s most recent exit was on 10-Sep-2015 from WhoToo. The exit was categorized as .

Company Name Exit Date Exit Type Exit Size Status Buyers
WhoToo 10-Sep-2015 Completed
To view Demandbase’s complete exits history, request access »

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