Diddo Overview

  • Year Founded
  • 2022

Year Founded

  • Status
  • Private

  • Employees
  • 24

Employees

  • Latest Deal Type
  • Accelerator/​Inc

  • Investors
  • 11

Diddo General Information

Description

Developer of an AI-powered platform designed to let viewers buy products directly from video content across multiple screens. The company offers computer vision technology, in-content checkout, and API integration for publishers and media owners, enabling streaming services, broadcasters, and advertisers to provide shopping within shows and videos while creating additional revenue opportunities.

Contact Information

Website
www.shopdiddo.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 827 2nd Street
  • Unit 101
  • Santa Monica, CA 90403
  • United States
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
SaaS, Marketing Tech, Artificial Intelligence & Machine Learning, E-Commerce
Corporate Office
  • 827 2nd Street
  • Unit 101
  • Santa Monica, CA 90403
  • United States

Diddo Timeline

2023202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

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Diddo Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Accelerator/Incubator 01-Jan-2026 Completed Generating Revenue
3. Accelerator/Incubator 25-Feb-2025 Completed Generating Revenue
2. Seed Round 05-Apr-2024 $2.8M $3.42M Completed Generating Revenue
1. Accelerator/Incubator 01-Jan-2024 $625K $625K Completed Startup
To view Diddo’s complete valuation and funding history, request access »

Diddo Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an AI-powered platform designed to let viewers buy products directly from video content across multiple scr
Business/Productivity Software
Santa Monica, CA
24 As of 2026

Mendham, NJ
 

Mansfield, MA
 
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Diddo Competitors (10)

One of Diddo’s 10 competitors is Shoppable, a Venture Capital-Backed company based in Mendham, NJ.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Shoppable Venture Capital-Backed Mendham, NJ
Celtra Private Equity-Backed Mansfield, MA
StoreYa Formerly Accelerator/Incubator backed Ramat HaSharon, Israel
Upmesh Venture Capital-Backed Singapore, Singapore
Innovid Formerly PE-Backed New York, NY
You’re viewing 5 of 10 competitors. Get the full list »

Diddo Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Diddo Investors (11)

Investor Name Investor Type Holding Investor Since Participating Rounds
NBA Launchpad Accelerator/Incubator
Comcast NBCUniversal SportsTech Corporate Development Minority
Angel (individual) Minority
Angel (individual) Minority
Angel (individual) Minority
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Diddo FAQs

  • When was Diddo founded?

    Diddo was founded in 2022.

  • Where is Diddo headquartered?

    Diddo is headquartered in Santa Monica, CA.

  • What is the size of Diddo?

    Diddo has 24 total employees.

  • What industry is Diddo in?

    Diddo’s primary industry is Business/Productivity Software.

  • Is Diddo a private or public company?

    Diddo is a Private company.

  • What is Diddo’s current revenue?

    The current revenue for Diddo is .

  • How much funding has Diddo raised over time?

    Diddo has raised $3.42M.

  • Who are Diddo’s investors?

    NBA Launchpad, Comcast NBCUniversal SportsTech, , , and are 5 of 11 investors who have invested in Diddo.

  • Who are Diddo’s competitors?

    Shoppable, Celtra, StoreYa, Upmesh, and Innovid are some of the 10 competitors of Diddo.

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