Tapad Overview

  • Year Founded
  • 2010

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 200

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $280M

Tapad General Information

Description

Provider of a digital cross-device identity graph intended to understand consumer journeys across devices. The company enables to identification of users across various devices and platforms, giving them a holistic view of a customer's touchpoints and behavior, allowing marketers to target and personalize marketing efforts more effectively.

Contact Information

Website
www.tapad.com
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Social/Platform Software
Acquirer
Corporate Office
  • 551 5th Avenue
  • 9th Floor
  • New York, NY 10176
  • United States

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Tapad Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Merger/Acquisition 19-Nov-2020 $280M 00000 Completed Profitable
7. Merger/Acquisition 29-Apr-2016 00000 000.00 00000 Completed Profitable
6. Early Stage VC (Series B2) 15-May-2015 000.00 000.00 00000 Completed Profitable
5. Early Stage VC (Series B2) 30-Jun-2014 000 000.00 00000 Completed Profitable
4. Early Stage VC (Series B1) 10-Jul-2013 00.00 00.00 00000 Completed Profitable
3. Early Stage VC (Series B) 21-Mar-2013 00.00 00.00 00000 Completed Profitable
2. Early Stage VC 15-Jun-2011 $1.8M $1.8M Completed Startup
1. Seed Round 31-Dec-2010 Completed Startup
To view Tapad’s complete valuation and funding history, request access »

Tapad Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series B2 0,000,000 00.000000 00 000.00 000.00 00 000.00 0.000
Series B1 000,000 00.000000 00 000.00 000.00 00 000.00 0.000
Series B 000,000 00.000000 00 00.00 00.00 00 00.00 0.000
Series A 2,042,453 $0.000100 8% $2.63 $2.63 1x $2.63 12.38%
Seed 7,938,638 $0.000100 8% $0.01 $0.01 1x $0.01 48.14%
To view Tapad’s complete cap table history, request access »

Tapad Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of a digital cross-device identity graph intended to understand consumer journeys across devices. The company e
Media and Information Services (B2B)
New York, NY
200 As of 2017
000.00
00000 0000-00-00
000000&0

000 00

empor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis
00000 000 0000000000
Ventura, CA
0000 As of 0000
00000
00000000000 00000

000000

uis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat
00000000000000000000
Denver, CO
00 As of 0000
000.00
0000000 0000 000.00
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Tapad Competitors (34)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
The Trade Desk Formerly VC-backed Ventura, CA 0000 00000 00000000000 00000
Choozle Private Equity-Backed Denver, CO 00 000.00 0000000 0000 000.00
GroundTruth Venture Capital-Backed New York, NY 000 00000 000000000 - 00000
Ezoic Venture Capital-Backed Carlsbad, CA 000 000.00 000000000 - 000.00
NextRoll Venture Capital-Backed San Francisco, CA 000 00000 000000000 00000
You’re viewing 5 of 34 competitors. Get the full list »

Tapad Patents

Tapad Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
EP-3345146-A1 System and method for analyzing user device information Inactive 01-Sep-2015 00000000000
AU-2016317920-A1 System and method for analyzing user device information Inactive 01-Sep-2015 00000000000
EP-3848881-A1 System and method for analyzing user device information Inactive 01-Sep-2015 00000000000 0
CA-3034030-A1 System and method for analyzing user device information Pending 01-Sep-2015 00000000000
US-10290017-B2 Managing associations between device identifiers Active 15-Nov-2011 G06Q30/0251 00
To view Tapad’s complete patent history, request access »

Tapad Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Tapad Former Investors (36)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Avalon Ventures Venture Capital Minority 000 0000 000000 0
Barry Silbert Angel (individual) Minority 000 0000 000000 0
Battery Ventures Growth/Expansion Minority 000 0000 000000 0
Blue Cloud Ventures Venture Capital Minority 000 0000 000000 0
Brian O'Kelley Angel (individual) Minority 000 0000 000000 0
You’re viewing 5 of 36 investors. Get the full list »

Tapad FAQs

  • When was Tapad founded?

    Tapad was founded in 2010.

  • Who is the founder of Tapad?

    Are Traasdahl and Dag Liodden are the founders of Tapad.

  • Where is Tapad headquartered?

    Tapad is headquartered in New York, NY.

  • What is the size of Tapad?

    Tapad has 200 total employees.

  • What industry is Tapad in?

    Tapad’s primary industry is Media and Information Services (B2B).

  • Is Tapad a private or public company?

    Tapad is a Private company.

  • What is the current valuation of Tapad?

    The current valuation of Tapad is 00000.

  • What is Tapad’s current revenue?

    The current revenue for Tapad is 00000.

  • How much funding has Tapad raised over time?

    Tapad has raised $28.3M.

  • Who are Tapad’s investors?

    Avalon Ventures, Barry Silbert, Battery Ventures, Blue Cloud Ventures, and Brian O'Kelley are 5 of 36 investors who have invested in Tapad.

  • Who are Tapad’s competitors?

    The Trade Desk, Choozle, GroundTruth, Ezoic, and NextRoll are some of the 34 competitors of Tapad.

  • When was Tapad acquired?

    Tapad was acquired on 19-Nov-2020.

  • Who acquired Tapad?

    Tapad was acquired by Experian.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »
  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »