Rover (Content Recommendation)
2007
FOUNDED
M&A
STATUS
11-20
EMPLOYEES
M&A
LATEST DEAL TYPE
$30M
LATEST DEAL AMOUNT
Description
Developer of recommendation technology designed to provide personalized content for users based on tastes and preferences. The company's mobile based personalized web discovery engine recommends interesting content everyday based on user's interests and friends enabling them discover content they love that they never knew existed.
Website
Formerly Known As
Flipora
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Primary Industry
Internet Software
Other Industries
Application Software
Acquirer
Revcontent
Primary Office
- 440 North Wolfe Road
- Sunnyvale, CA 94085
- United States
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Rover (Content Recommendation) Valuation and Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 4. Merger/Acquisition | 23-Feb-2017 | $30M | 00.000 | 0000 | Completed | Profitable |
| 3. Later Stage VC | 28-Sep-2015 | 00.00 | 00.000 | 000.00 | Completed | Profitable |
| 2. Angel (individual) | 23-Aug-2010 | $3.02M | $3.92M | 000.00 | Completed | Startup |
| 1. Seed Round | 31-Mar-2008 | $900K | $900K | 00.00 | Completed | Startup |
Rover (Content Recommendation) Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate ($) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price |
% Owned |
|---|---|---|---|---|---|---|---|---|
| Series A1 | 00,000,000 | 00.000000 | 00.00 | 00.00 | 00.00 | 00 | 00.00 | 0.00 |
| Seed 2 | 0,000,000 | 00.000000 | 00.00 | 00.00 | 00.00 | 00 | 00.00 | 00.000 |
| Seed 1 | 5,625,000 | $0.000010 | $0.01 | $0.16 | $0.16 | 1x | $0.16 | 16.89% |
Rover (Content Recommendation) Former Investors (14)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds | Board Seat |
Contact Info |
|---|---|---|---|---|---|---|
| Amidzad Partners | Venture Capital | Minority | 000 0000 | 000000 0 | ||
| Band of Angels | Venture Capital | Minority | 000 0000 | 000000 0 | ||
| Barney Pell | Angel (individual) | Minority | 000 0000 | 000000 0 | ||
| Beast Ventures | Venture Capital | Minority | 000 0000 | 000000 0 | ||
| Co=Creation=Capital | Venture Capital | Minority | 000 0000 | 000000 0 |
Rover (Content Recommendation) Executive Team (2)
Rover (Content Recommendation) Board Members (3)
| Name | Representing | Role | Since | Contact Info |
|---|---|---|---|---|
| Vijay Krishnan | Self | Co-Founder, Co-Chief Executive Officer, Chief Technology Officer & Board Member | 000 0000 |
2 Former Board Members
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