Rover (Content Recommendation) Overview

  • Year Founded
  • 2007

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 14

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $30M

Rover (Content Recommendation) General Information

Description

Developer of recommendation technology designed to provide personalized content for users based on tastes and preferences. The company's mobile based personalized web discovery engine recommends interesting content everyday based on user's interests and friends enabling them discover content they love that they never knew existed.

Contact Information

Website
www.roverapp.com
Formerly Known As
Flipora
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Corporate Office
  • 440 North Wolfe Road
  • Sunnyvale, CA 94085
  • United States
Primary Industry
Internet Software
Other Industries
Application Software
Acquirer
RevContent
Vertical(s)
TMT, Mobile
Corporate Office
  • 440 North Wolfe Road
  • Sunnyvale, CA 94085
  • United States

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Rover (Content Recommendation) Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Merger/Acquisition 23-Feb-2017 $30M Completed Profitable
3. Later Stage VC (Series A1) 28-Sep-2015 Completed Profitable
2. Seed Round 23-Aug-2010 $3.02M $3.92M Completed Startup
1. Seed Round 31-Mar-2008 $900K $900K Completed Startup
To view Rover (Content Recommendation)’s complete valuation and funding history, request access »

Rover (Content Recommendation) Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate ($) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series A1
Seed 2
Seed 1 5,625,000 $0.000010 $0.01 $0.16 $0.16 1x $0.16 16.89%
To view Rover (Content Recommendation)’s complete cap table history, request access »

Rover (Content Recommendation) Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of recommendation technology designed to provide personalized content for users based on tastes and preference
Internet Software
Sunnyvale, CA
14 As of 2015

New York, NY
 
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Rover (Content Recommendation) Competitors (1)

One of Rover (Content Recommendation)’s competitors is Markup AI, a Private Equity-Backed company based in New York, NY.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Markup AI Private Equity-Backed New York, NY
You’re viewing 1 of 1 competitors. Get the full list »

Rover (Content Recommendation) Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Rover (Content Recommendation) Former Investors (15)

Investor Name Investor Type Holding Investor Since Participating Rounds
Amidzad Partners Venture Capital Minority
Band of Angels Angel Group Minority
Angel (individual) Minority
Beast Ventures Venture Capital Minority
Co=Creation=Capital Venture Capital Minority
You’re viewing 5 of 15 investors. Get the full list »

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Rover (Content Recommendation) FAQs

  • When was Rover (Content Recommendation) founded?

    Rover (Content Recommendation) was founded in 2007.

  • Where is Rover (Content Recommendation) headquartered?

    Rover (Content Recommendation) is headquartered in Sunnyvale, CA.

  • What is the size of Rover (Content Recommendation)?

    Rover (Content Recommendation) has 14 total employees.

  • What industry is Rover (Content Recommendation) in?

    Rover (Content Recommendation)’s primary industry is Internet Software.

  • Is Rover (Content Recommendation) a private or public company?

    Rover (Content Recommendation) is a Private company.

  • What is the current valuation of Rover (Content Recommendation)?

    The current valuation of Rover (Content Recommendation) is .

  • What is Rover (Content Recommendation)’s current revenue?

    The current revenue for Rover (Content Recommendation) is .

  • How much funding has Rover (Content Recommendation) raised over time?

    Rover (Content Recommendation) has raised $5.53M.

  • Who are Rover (Content Recommendation)’s investors?

    Amidzad Partners, Band of Angels, , Beast Ventures, and Co=Creation=Capital are 5 of 15 investors who have invested in Rover (Content Recommendation).

  • Who are Rover (Content Recommendation)’s competitors?

    Markup AI is a competitor of Rover (Content Recommendation).

  • When was Rover (Content Recommendation) acquired?

    Rover (Content Recommendation) was acquired on 23-Feb-2017.

  • Who acquired Rover (Content Recommendation)?

    Rover (Content Recommendation) was acquired by RevContent.

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