Farfetch Ltd is an online platform connecting sellers and buyers of personal luxury goods. It was founded in 2008. The company partners with around 1,000 luxury goods sellers to offer their inventory on the platform. For making the retailers' stock available to almost a million active customers, the company charges a cut of over 30% (third-party take rate). Geographically, Europe, the Middle East, and Africa account for 40% of the company's sales, Asia-Pacific for 35%, and the Americas for 25%. Of total revenue, 77% is generated through platform services, 19% through fulfillment revenue, and 4% through in-store revenue of Browns, a U.K.-based luxury retailer acquired in 2015.