Purple Metrics Overview

  • Year Founded
  • 2021

Year Founded

  • Status
  • Private

  • Latest Deal Type
  • Accelerator/​Inc

  • Investors
  • 12

Purple Metrics General Information

Description

Developer of branding measurement software designed for marketing teams to visualize the results of the brand. The company engages in marketing management to track the brand's performance with data insights based on the responses, algorithms generate metrics on brand sentiment, declared behavior, and perceived attributes, enabling businesses to monitor results and make regular business and marketing action decisions.

Contact Information

Website
www.purplemetrics.com.br
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • Rua Sader Macul
  • 98, sala 02, Itaim Bibi
  • Sao Paulo, 04542-090
  • Brazil
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
SaaS, Marketing Tech
Corporate Office
  • Rua Sader Macul
  • 98, sala 02, Itaim Bibi
  • Sao Paulo, 04542-090
  • Brazil

Purple Metrics Timeline

2023202420252026
Financing Round

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Purple Metrics Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Accelerator/Incubator 19-Feb-2024 Completed Generating Revenue
1. Seed Round 28-Sep-2023 Completed Generating Revenue
To view Purple Metrics’s complete valuation and funding history, request access »

Purple Metrics Investors (12)

Investor Name Investor Type Holding Investor Since Participating Rounds
Endeavor Promessas Accelerator/Incubator
040 Ventures Venture Capital Minority
Astella Investimentos Venture Capital Minority
Barrah Investimentos Family Office Minority
Angel (individual) Minority
You’re viewing 5 of 12 investors. Get the full list »

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Purple Metrics FAQs

  • When was Purple Metrics founded?

    Purple Metrics was founded in 2021.

  • Where is Purple Metrics headquartered?

    Purple Metrics is headquartered in Sao Paulo, Brazil.

  • What industry is Purple Metrics in?

    Purple Metrics’s primary industry is Business/Productivity Software.

  • Is Purple Metrics a private or public company?

    Purple Metrics is a Private company.

  • What is Purple Metrics’s current revenue?

    The current revenue for Purple Metrics is .

  • How much funding has Purple Metrics raised over time?

    Purple Metrics has raised $1.2M.

  • Who are Purple Metrics’s investors?

    Endeavor Promessas, 040 Ventures, Astella Investimentos, Barrah Investimentos, and are 5 of 12 investors who have invested in Purple Metrics.

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