Media Armor Overview
- Year Founded
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2010
- Status
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Acquired/Merged
- Employees
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6
- Latest Deal Type
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M&A
Media Armor General Information
Description
Provider of mobile advertising analytics designed to establish interactions between consumers and brands. The company provides tools for the mobile display advertising industry to identify consumers, describe their activity data, analyze past behavior and predict future behavior, enabling multi-channel marketers to message consumers through relevant display across desktop, tablets, and smartphones and use them to enhance future ad decision.
Contact Information
Website
www.mediaarmor.comCorporate Office
- 9 Hamilton Place Unit A
- Boston, MA 02108
- United States
Corporate Office
- 9 Hamilton Place Unit A
- Boston, MA 02108
- United States
Media Armor Valuation & Funding
| Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
|---|---|---|---|---|---|---|
| 5. Merger/Acquisition | 27-Mar-2014 | Completed | Generating Revenue | |||
| 4. Early Stage VC (Series A) | 10-Feb-2012 | Completed | Startup | |||
| 3. Early Stage VC | 19-May-2011 | Completed | Startup | |||
| 2. Seed Round | 01-May-2011 | $250K | $290K | Completed | Startup | |
| 1. Debt - General | 15-Feb-2011 | $40K | $40K | Completed | Startup |
Media Armor Cap Table
| Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
|---|---|---|---|---|---|---|---|---|
| Series A |
Media Armor Related Research & Analysis
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Media Armor Signals
Growth Rate
Growth
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Key Data Points
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Majestic Referring Domains
Media Armor Former Investors (7)
| Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
|---|---|---|---|---|
| Greycroft | Venture Capital | Minority | ||
| Inovia Capital | Venture Capital | Minority | ||
| Angel (individual) | Minority | |||
| Angel (individual) | Minority | |||
| Laconia Ventures | Venture Capital | Minority |
Media Armor FAQs
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When was Media Armor founded?
Media Armor was founded in 2010.
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Where is Media Armor headquartered?
Media Armor is headquartered in Boston, MA.
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What is the size of Media Armor?
Media Armor has 6 total employees.
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What industry is Media Armor in?
Media Armor’s primary industry is Media and Information Services (B2B).
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Is Media Armor a private or public company?
Media Armor is a Private company.
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What is Media Armor’s current revenue?
The current revenue for Media Armor is .
-
How much funding has Media Armor raised over time?
Media Armor has raised $1.84M.
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Who are Media Armor’s investors?
Greycroft, Inovia Capital, , , and Laconia Ventures are 5 of 7 investors who have invested in Media Armor.
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When was Media Armor acquired?
Media Armor was acquired on 27-Mar-2014.
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Who acquired Media Armor?
Media Armor was acquired by Nomi Technologies.
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