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The Honest Company

The Honest Company
2011 FOUNDED
PRIVATE STATUS
401-500 EMPLOYEES
PE Growth LATEST DEAL TYPE
$200M LATEST DEAL AMOUNT
19 INVESTORS
Description

Provider of an online retail platform which offers baby and lifestyle products. The company's online platform offers a monthly subscription service for customized product bundles that include its branded lines of diapers, wipes, baby bath, skin-care and home-cleaning products through its website, enabling customers to buy the products of their own choice.

Website
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Primary Industry
Personal Products
Other Industries
Specialty Retail
Internet Retail
Primary Office
  • 12130 Millennium Drive
  • 5th Floor
  • Los Angeles, CA 90094
  • United States

+1 (310) 000-0000
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The Honest Company Valuation and Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. PE Growth/Expansion 06-Jun-2018 $200M 00000 Completed Generating Revenue
7. Later Stage VC (Series E) 06-Oct-2017 0000 00000 00000 Completed Generating Revenue
6. Merger/Acquisition 16-Mar-2017 000 000 Cancelled Generating Revenue
5. Later Stage VC (Series D) 13-Aug-2015 00000 00000 00.000 Completed Generating Revenue
4. Later Stage VC (Series C) 26-Aug-2014 0000 00000 00000 Completed Generating Revenue
3. Early Stage VC (Series B) 11-Nov-2013 0000 0000 00000 Completed Generating Revenue
2. Early Stage VC (Series A1) 23-Mar-2012 $21M $27M 0000 Completed Generating Revenue
1. Early Stage VC (Series A) 09-Sep-2011 $6M $6M 0000 Completed Generating Revenue
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The Honest Company Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion
Price
% Owned
Series E 0,000,000 00.000000 00.00 000.0 000.0 00 000.0 0.000
Series D 0,000,000 00.000000 00.00 000.00 000.00 00 000.00 0.000
Series C 0,000,000 00.000000 00.00 000.00 000.00 00 000.00 0.00
Series B 0,000,000 00.000000 00.00 000.00 000.00 00 000.00 0.000
Series A1 5,777,008 $0.000100 $0.29 $3.64 $3.64 1x $3.64 13.17%
Series A 5,673,759 $0.000100 $0.08 $1.06 $1.06 1x $1.06 12.93%
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The Honest Company Competitors (15)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Jack Black Corporate Backed or Acquired Carrollton, TX 00 000000&0
00000 000000 Angel-Backed San Rafael, CA 000.00 0000000000 000.00
000000000 Formerly VC-backed Louisville, KY 000000&0
00000'0 00000000 Formerly PE-Backed New York, NY 00 000000&0
000000 0000000 000 Private Equity-Backed Metamorfosi, Greece 000 000.00 000000000000 000.00
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The Honest Company Investments & Acquisitions (3)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000000 24-May-2018 00000 00000 00 000.00 Internet Retail
00000 0000 31-Jan-2015 000000000000000000 Social/Platform Software
Insnap Merger/Acquisition Application Software
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The Honest Company Subsidiaries (1)

Company Name Industry Location Founded
00000 0000 Social/Platform Software San Francisco, CA 0000
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The Honest Company Investors (19)

Investor Name Investor Type Holding Investor Since Participating Rounds Board
Seat
Contact
Info
L Catterton PE/Buyout Minority 000 0000 000000 0
Argonautic Ventures Fund of Funds Minority 000 0000 000000 0
Tower Equity Venture Capital Minority 000 0000 000000 0
AllianceBernstein Asset Manager Minority 000 0000 000000 0
Brookside Equity Partners PE/Buyout Minority 000 0000 000000 0
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The Honest Company Executive Team (31)

Name Title Board
Seat
Contact
Info
Nick Vlahos Chief Executive Officer
Muhammad Shazad Chief Financial Officer
Jennifer Rosenberg Director, Marketing Communications
Christopher Gavigan Co-Founder and Chief Purpose Officer
Dana Tykocinski JD Associate Corporate Counsel

16 Former Executives

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The Honest Company Board Members (5)

Name Representing Role Since Contact
Info
Dennis Phelps IVP Board Member 000 0000
Eric Liaw IVP Board Member 000 0000
Jeremy Liew Lightspeed Venture Partners Board Member 000 0000
Neil Sequeira General Catalyst Board Member 000 0000

1 Former Board Member

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