SweetFrog Enterprises Overview

  • Year Founded
  • 2009

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 724

Employees

  • Latest Deal Type
  • PE Growth

  • Financing Rounds
  • 6

  • Investments
  • 1

SweetFrog Enterprises General Information

Description

Operator of a chain of self-serve frozen yogurt retail stores across the United States. The company offers a wide selection of premium frozen yogurt flavors and fresh toppings whilst providing a family-friendly environment, thus ensuring customers can enjoy soft-serve frozen yogurt, ice cream, gelato and sorbets with the toppings of their choice.

Contact Information

Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Private Equity-Backed
Corporate Office
  • 9311 East Via de Ventura
  • Scottsdale, AZ 85258
  • United States
+1 (480)
Primary Industry
Restaurants and Bars
Other Industries
Food Products
Parent Company
Corporate Office
  • 9311 East Via de Ventura
  • Scottsdale, AZ 85258
  • United States
+1 (480)

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SweetFrog Enterprises Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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SweetFrog Enterprises Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a chain of self-serve frozen yogurt retail stores across the United States. The company offers a wide select
Restaurants and Bars
Scottsdale, AZ
724 As of 2025

Dallas, TX

Scottsdale, AZ
 
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SweetFrog Enterprises Competitors (11)

One of SweetFrog Enterprises’s 11 competitors is Orange Leaf, a Corporate Backed or Acquired company based in Dallas, TX.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Orange Leaf Corporate Backed or Acquired Dallas, TX
Pinkberry Formerly PE-Backed Scottsdale, AZ
Yagööt Corporation Cincinnati, OH
Yogurtland Franchising Formerly PE-Backed Farmers Branch, TX
Yogurtini International Corporate Backed or Acquired Chino Hills, CA
You’re viewing 5 of 11 competitors. Get the full list »

SweetFrog Enterprises Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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SweetFrog Enterprises Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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SweetFrog Enterprises Investments (1)

SweetFrog Enterprises’s most recent deal was a Buyout/LBO with Hoopla Frozen Yogurt (5 locations). The deal was made on 24-Apr-2018.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Hoopla Frozen Yogurt (5 locations) 24-Apr-2018 Buyout/LBO Buildings and Property
To view SweetFrog Enterprises’s complete investments history, request access »

SweetFrog Enterprises FAQs

  • When was SweetFrog Enterprises founded?

    SweetFrog Enterprises was founded in 2009.

  • Where is SweetFrog Enterprises headquartered?

    SweetFrog Enterprises is headquartered in Scottsdale, AZ.

  • What is the size of SweetFrog Enterprises?

    SweetFrog Enterprises has 724 total employees.

  • What industry is SweetFrog Enterprises in?

    SweetFrog Enterprises’s primary industry is Restaurants and Bars.

  • Is SweetFrog Enterprises a private or public company?

    SweetFrog Enterprises is a Private company.

  • What is SweetFrog Enterprises’s current revenue?

    The current revenue for SweetFrog Enterprises is .

  • Who are SweetFrog Enterprises’s investors?

    Boxwood Capital Partners has invested in SweetFrog Enterprises.

  • Who are SweetFrog Enterprises’s competitors?

    Orange Leaf, Pinkberry, Yagööt, Yogurtland Franchising, and Yogurtini International are some of the 11 competitors of SweetFrog Enterprises.

  • Who acquired SweetFrog Enterprises?

    SweetFrog Enterprises was acquired by MTY Food Group.

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