True&Company Overview

  • Founded
  • 2012
Founded
  • Status
  • Acquired/​Merged
  • Employees
  • 32
Employees
  • Latest Deal Type
  • M&A
  • Latest Deal Amount
  • $28M
Latest Deal Amount
  • Investors
  • 1

True&Company General Information

Description

Provider of an online lingerie marketplace designed to offer personalized lingerie shopping. The company's online lingerie marketplace takes an online quiz about the comfort and fit of existing lingerie and provides a personalized home try-on kit with shipping and returns facility, enabling women to find better-fitting brassieres in a hassle free way.

Contact Information

Website
www.trueandco.com
Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Primary Industry
Information Services (B2C)
Other Industries
Clothing
Internet Retail
Acquirer
PVH (US)
Primary Office
  • 291 Geary Street
  • Suite 200
  • San Francisco, CA 94103
  • United States
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True&Company Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 30-Mar-2017 $28M 000.00 0000 Completed Generating Revenue
4. Early Stage VC (Series A) 18-Dec-2015 000 000.00 0000 Completed Generating Revenue
3. Early Stage VC (Series A) 11-Apr-2014 000 000.00 Completed Generating Revenue
2. Seed Round 01-Aug-2013 $6.67M $8.67M Completed Generating Revenue
1. Seed Round 30-May-2012 $2M $2M 00.00 Completed Generating Revenue
To view True&Company’s complete valuation and funding history, request access »

True&Company Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series A 00,000,000 00.000000 00.00 00.00 00.00 00 00.00 000
Seed 1 0,000,000 00.000000 00 00.00 00.00 00 00.00 00.000
Seed 3,242,142 $0.000100 8% $0.94 $0.94 1x $0.94 14.22%
To view True&Company’s complete cap table history, request access »

True&Company Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Provider of an online lingerie marketplace designed to offer personalized lingerie shopping. The company's online linger
Information Services (B2C)
San Francisco, CA
32 As of 2015
000.00
000 0000-00-00
000000&0 000.00

0000000

nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor
00000000 000000
Tel Aviv, Israel
00 As of 0000
000.00
0.00 0000-00-00
000000&0 000.00

00000 00

uptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proi
00000000
New York, NY
000 As of 0000
000.00
000000 - 000 000.00
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True&Company Competitors (7)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Brayola Formerly VC-backed Tel Aviv, Israel 00 000.00 000000&0 000.00
00000 00 Venture Capital-Backed New York, NY 000 000.00 000000 - 000 000.00
000000 Formerly VC-backed New York, NY 000.00 000000&0 000.00
000000000 Venture Capital-Backed San Francisco, CA 000 000.00 000000000 - 000.00
0000 00000000000 Pending Transaction (M&A) Edison, NJ 000 000000&0
You’re viewing 5 of 7 competitors. Get the full list »

True&Company Executive Team (10)

Name Title Board Seat Contact Info
Michelle Lam Chief Executive Officer & Co-Founder
Katherine Maldonado Head, Merchandising Planning
Anda Pho Head of Marketing
Chris Pouliot Advisor
Mina Radhakrishnan Advisor
You’re viewing 5 of 10 executive team members. Get the full list »

True&Company Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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True&Company Former Investors (32)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Andy White Angel (individual) Minority 000 0000 000000 0
Babak Yazdani Angel (individual) Minority 000 0000 000000 0
Ben Lin Angel (individual) Minority 000 0000 000000 0
Chad Byers Angel (individual) Minority 000 0000 000000 0
Cota Capital Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 32 investors. Get the full list »

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