Adore Me Overview

  • Year Founded
  • 2011

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 550

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $559M

Adore Me General Information

Description

Operator of a lingerie and swimwear boutique intended to make fashion affordable to everybody. The company's boutique offers lingerie, swimwear, sleepwear, and related accessories in sizes ranging from petite to plus size, enabling women to experience a body-positive shopping experience and embrace their uniqueness.

Contact Information

Website
www.adoreme.com
Formerly Known As
WebCam Generation
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 401 Broadway
  • 12th Floor
  • New York, NY 10013
  • United States
+1 (800)
Primary Industry
Clothing
Other Industries
Application Software
Internet Retail
Parent Company
Victoria's Secret
Vertical(s)
Corporate Office
  • 401 Broadway
  • 12th Floor
  • New York, NY 10013
  • United States
+1 (800)

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Adore Me Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
11. Merger/Acquisition 30-Dec-2022 $559M Completed Generating Revenue
10. Secondary Transaction - Private 01-Oct-2022 Completed Generating Revenue
9. Secondary Transaction - Private 15-Oct-2021 Completed Generating Revenue
8. Secondary Transaction - Private Completed Generating Revenue
7. Later Stage VC (Series B) 24-May-2018 Completed Generating Revenue
6. Later Stage VC 20-Jan-2017 Completed Generating Revenue
5. Later Stage VC (Series B) 14-Jul-2016 Completed Generating Revenue
4. Early Stage VC (Series A) 22-Jan-2013 Completed Generating Revenue
3. Accelerator/Incubator 06-Nov-2012 $2.5M Completed Generating Revenue
2. Seed Round 07-Jun-2012 $2M $2.5M Completed Generating Revenue
To view Adore Me’s complete valuation and funding history, request access »

Adore Me Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series B
Series A
Seed A 1,600,000 $0.000100 $1.39 $1.39 1x $1.39 13.47%
Seed 500,000 $0.000100 $1 $1 1x $1 4.21%
To view Adore Me’s complete cap table history, request access »

Adore Me Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a lingerie and swimwear boutique intended to make fashion affordable to everybody. The company's boutique of
Clothing
New York, NY
550 As of 2023

San Francisco, CA
 

Atlanta, GA
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Adore Me Competitors (12)

One of Adore Me’s 12 competitors is ThirdLove, a Venture Capital-Backed company based in San Francisco, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
ThirdLove Venture Capital-Backed San Francisco, CA
Spanx Private Equity-Backed Atlanta, GA
Lively (Clothing) Formerly VC-backed New York, NY
Negative Corporation Middletown, PA
Knix Formerly PE-Backed Toronto, Canada
You’re viewing 5 of 12 competitors. Get the full list »

Adore Me Patents

Adore Me Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
EP-4327215-A1 Interactive user interface (iui) and associated systems and methods for display of sustainability information corresponding to an item Pending 20-Apr-2021
US-20240193622-A1 Interactive user interface (iui) and associated systems and methods for display of sustainability information corresponding to an item Pending 20-Apr-2021
FR-1231632-A Process for making articles such as, in particular, jackets, shirts and articles obtained by this process Inactive 08-Jan-1957
FR-1097984-A Reversible holding cuffs for shirts Inactive 13-Apr-1954
FR-989533-A Process for treating artificial fibers and yarns made from high molecular weight linear synthetic polymerization and polycondensation products Inactive 25-Jun-1948 D06M23/00
To view Adore Me’s complete patent history, request access »

Adore Me Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Adore Me Former Investors (24)

Investor Name Investor Type Holding Investor Since Participating Rounds
#adm Ventures Venture Capital Minority
8a + Investimenti Asset Manager Minority
Christian Edler Angel (individual) Minority
Cyril Vermeulen Angel (individual) Minority
Daphni Venture Capital Minority
You’re viewing 5 of 24 investors. Get the full list »

Adore Me Investments & Acquisitions (3)

Adore Me’s most recent deal was a Seed Round with Ecofashion Corp for . The deal was made on 31-Dec-2023.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Ecofashion Corp 31-Dec-2023 Seed Round Clothing
DailyLook 01-Jan-2022 Merger/Acquisition Information Services (B2C)
Belabumbum 27-Feb-2019 Merger/Acquisition Clothing
To view Adore Me’s complete investments and acquisitions history, request access »

Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
DailyLook Los Angeles, CA 2011
Belabumbum Washington, DC 2001

Adore Me FAQs

  • When was Adore Me founded?

    Adore Me was founded in 2011.

  • Where is Adore Me headquartered?

    Adore Me is headquartered in New York, NY.

  • What is the size of Adore Me?

    Adore Me has 550 total employees.

  • What industry is Adore Me in?

    Adore Me’s primary industry is Clothing.

  • Is Adore Me a private or public company?

    Adore Me is a Private company.

  • What is the current valuation of Adore Me?

    The current valuation of Adore Me is .

  • What is Adore Me’s current revenue?

    The current revenue for Adore Me is .

  • How much funding has Adore Me raised over time?

    Adore Me has raised $53.5M.

  • Who are Adore Me’s investors?

    #adm Ventures, 8a + Investimenti, Christian Edler, Cyril Vermeulen, and Daphni are 5 of 24 investors who have invested in Adore Me.

  • Who are Adore Me’s competitors?

    ThirdLove, Spanx, Lively (Clothing), Negative, and Knix are some of the 12 competitors of Adore Me.

  • When was Adore Me acquired?

    Adore Me was acquired on 30-Dec-2022.

  • Who acquired Adore Me?

    Adore Me was acquired by Victoria's Secret.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »
  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »