Mitu Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 138

Employees

  • Latest Deal Type
  • M&A

Mitu General Information

Description

Provider of a video platform designed to connect brands, buyers, and creators with Latino youth in America. The company's video platform offers lifestyle programming for the YouTube-connected Latino audience in English and Spanish, enabling users with video experience.

Contact Information

Website
www.wearemitu.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • Los Angeles, CA
  • United States
Primary Industry
Movies, Music and Entertainment
Other Industries
Information Services (B2C)
Business/Productivity Software
Parent Company
GoDigital Media Group
Vertical(s)
TMT
Corporate Office
  • Los Angeles, CA
  • United States

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Mitu Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Merger/Acquisition 21-Feb-2020 Completed Generating Revenue
5. Later Stage VC (Series D) 16-Oct-2018 Completed Generating Revenue
4. Later Stage VC (Series C) 13-Jan-2016 Completed Generating Revenue
3. Early Stage VC (Series B2) 04-Jan-2015 Completed Generating Revenue
2. Early Stage VC (Series B) 22-Oct-2014 $6M $9M Completed Generating Revenue
1. Early Stage VC (Series A) 12-Dec-2012 $3M $3M Completed Startup
To view Mitu’s complete valuation and funding history, request access »

Mitu Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series C
Series B2
Series B1
Series B 5,004,140 $0.000100 $1.21 $1.21 1x $1.21 14.91%
Series A 4,715,526 $0.000100 $0.75 $0.75 1x $0.75 14.05%
To view Mitu’s complete cap table history, request access »

Mitu Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of a video platform designed to connect brands, buyers, and creators with Latino youth in America. The company'
Movies, Music and Entertainment
Los Angeles, CA
138 As of 2025

Los Angeles, CA
 

Santa Monica, CA
 
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Mitu Competitors (2)

One of Mitu’s 2 competitors is Jukin Media, a Formerly VC-backed company based in Los Angeles, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Jukin Media Formerly VC-backed Los Angeles, CA
Hulu Formerly PE-Backed Santa Monica, CA
You’re viewing 2 of 2 competitors. Get the full list »

Mitu Patents

  • 1

    Total Documents Applications and Grants

  • Total Patents Families

  • 1

    Granted

  • Pending

  • Expiring in next 12 mo

Mitu Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-9286937-B2 Method and apparatus for dynamic media streaming Active 22-Aug-2012

Mitu Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Mitu Former Investors (16)

Investor Name Investor Type Holding Investor Since Participating Rounds
AMC Networks Corporation Minority
Advancit Capital Venture Capital Minority
Angel (individual) Minority
AwesomenessTV Corporation Minority
Code Advisors Investment Bank Minority
You’re viewing 5 of 16 investors. Get the full list »

Mitu Acquisitions (2)

Mitu’s most recent deal was a Merger/Acquisition with NGL Collective. The deal was made on 05-Jul-2022.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
NGL Collective 05-Jul-2022 Merger/Acquisition Media and Information Services (B2B)
Lightt 21-Aug-2015 Merger/Acquisition Multimedia and Design Software
To view Mitu’s complete acquisitions history, request access »

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Mitu Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
NGL Collective New York, NY 2010

Mitu FAQs

  • When was Mitu founded?

    Mitu was founded in 2012.

  • Where is Mitu headquartered?

    Mitu is headquartered in Los Angeles, CA.

  • What is the size of Mitu?

    Mitu has 138 total employees.

  • What industry is Mitu in?

    Mitu’s primary industry is Movies, Music and Entertainment.

  • Is Mitu a private or public company?

    Mitu is a Private company.

  • What is Mitu’s current revenue?

    The current revenue for Mitu is .

  • How much funding has Mitu raised over time?

    Mitu has raised $55M.

  • Who are Mitu’s investors?

    AMC Networks, Advancit Capital, , AwesomenessTV, and Code Advisors are 5 of 16 investors who have invested in Mitu.

  • Who are Mitu’s competitors?

    Jukin Media and Hulu are competitors of Mitu.

  • When was Mitu acquired?

    Mitu was acquired on 21-Feb-2020.

  • Who acquired Mitu?

    Mitu was acquired by GoDigital Media Group.

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