Smarkets Overview

  • Year Founded
  • 2008

Year Founded

  • Status
  • Private

  • Employees
  • 86

Employees

  • Latest Deal Type
  • Later Stage VC

  • Latest Deal Amount
  • $35.6M

  • Investors
  • 15

Smarkets General Information

Description

Operator of a peer-to-peer trading platform intended to facilitate user-centered trading on sports, politics, and current events. The company's platform is a betting exchange that offers a secure and transparent platform for trading on sporting, political, and current affairs events and the consumers can set their own odds and bet against each other, enabling users to access an agile trading platform and bet throughout events with live update lines and options.

Contact Information

Website
www.smarkets.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • Commodity Quay, 7th Floor
  • Saint Katharine Docks
  • London E1W 1AZ
  • England, United Kingdom
+44 020
Primary Industry
Entertainment Software
Other Industries
Other Financial Services
Financial Software
Casinos and Gaming
Vertical(s)
Esports
Corporate Office
  • Commodity Quay, 7th Floor
  • Saint Katharine Docks
  • London E1W 1AZ
  • England, United Kingdom
+44 020

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Smarkets Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
10. Later Stage VC $35.6M Completed Generating Revenue
9. Later Stage VC (Series B) 14-May-2021 Completed Generating Revenue
8. Secondary Transaction - Private 31-May-2022 Completed Generating Revenue
7. Secondary Transaction - Private 21-Dec-2016 Completed Generating Revenue
6. Accelerator/Incubator 27-Apr-2015 Completed Generating Revenue
5. Accelerator/Incubator 08-Jan-2015 Completed Generating Revenue
4. Later Stage VC (Series A) 21-Feb-2013 Completed Generating Revenue
3. Early Stage VC 13-May-2011 Completed Startup
2. Early Stage VC 01-Apr-2009 $210K $410K Completed Startup
1. Angel (individual) 01-May-2008 $200K $200K Completed Startup
To view Smarkets’s complete valuation and funding history, request access »

Smarkets Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Ordinary
Series A
Series A
Ordinary
Ordinary 477,732 $0.006267 $0.94 $0.94 1x $0.94 16.22%
Ordinary 212,695 $0.006267 $1.6 $1.6 1x $1.6 7.22%
To view Smarkets’s complete cap table history, request access »

VC Exit Predictor

See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.

Opportunity Score

Calculated using Exit Type probabilities, the company’s stage, and PitchBook’s historical returns data.

Exit Type

Evaluates the likelihood of a successful exit for investors, and the most likely exit type.

Request a free trial

Smarkets Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Operator of a peer-to-peer trading platform intended to facilitate user-centered trading on sports, politics, and curren
Entertainment Software
London, United Kingdom
86 As of 2025

Ramat Gan, Israel

TaXbiex, Malta
 
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Smarkets Competitors (3)

One of Smarkets’s 3 competitors is Stox (Ramat Gan), a Corporate Backed or Acquired company based in Ramat Gan, Israel.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Stox (Ramat Gan) Corporate Backed or Acquired Ramat Gan, Israel
Superbet Interactive Private Equity-Backed TaXbiex, Malta
BetFair Group Formerly VC-backed London, United Kingdom
You’re viewing 3 of 3 competitors. Get the full list »

Smarkets Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Smarkets Investors (15)

Investor Name Investor Type Holding Investor Since Participating Rounds
Bolt Ventures Venture Capital Minority
Eberg Capital Venture Capital Minority
IA Sports Ventures Venture Capital Minority
Susquehanna Growth Equity Growth/Expansion Minority
ELITE Group (Italy) Accelerator/Incubator
You’re viewing 5 of 15 investors. Get the full list »

Ready to get started?

Request a free trial

Smarkets FAQs

  • When was Smarkets founded?

    Smarkets was founded in 2008.

  • Where is Smarkets headquartered?

    Smarkets is headquartered in London, United Kingdom.

  • What is the size of Smarkets?

    Smarkets has 86 total employees.

  • What industry is Smarkets in?

    Smarkets’s primary industry is Entertainment Software.

  • Is Smarkets a private or public company?

    Smarkets is a Private company.

  • What is Smarkets’s current revenue?

    The current revenue for Smarkets is .

  • How much funding has Smarkets raised over time?

    Smarkets has raised $73.9M.

  • Who are Smarkets’s investors?

    Bolt Ventures, Eberg Capital, IA Sports Ventures, Susquehanna Growth Equity, and ELITE Group (Italy) are 5 of 15 investors who have invested in Smarkets.

  • Who are Smarkets’s competitors?

    Stox (Ramat Gan), Superbet Interactive, and BetFair Group are competitors of Smarkets.

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »

  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »