AlaTest Overview

  • Founded
  • 2005


  • Status
  • Private

  • Employees
  • 15


  • Latest Deal Type
  • 2ndary - Private

  • Investors
  • 5

AlaTest General Information


Provider of expert and user product reviews information intended to make it easy for shoppers to make well-informed buying decisions. The company operates both on a B2B (business-to-business) and B2C (business-to-consumer) model through its online platform that measures product reviews for their relevance, accuracy, and reliability via a complex algorithm and then weighs them accordingly before combining them into a single result, thus enabling helping retailers and brands improve customer satisfaction and increase their revenues through the value of reviews.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Formerly VC-backed
Primary Industry
Information Services (B2C)
Primary Office
  • Söder Mälarstrand 21
  • 118 20 Stockholm
  • Sweden
+46 08-34 00 00

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AlaTest Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
3. Secondary Transaction - Private 01-Jun-2021 Completed Startup
2. Secondary Transaction - Private Completed Generating Revenue
1. Early Stage VC 01-Dec-2006 Completed Startup
To view AlaTest’s complete valuation and funding history, request access »

AlaTest Executive Team (4)

Name Title Board Seat Contact Info
Arie Struik Founder, Chief Executive Officer & President
You’re viewing 1 of 4 executive team members. Get the full list »

AlaTest Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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AlaTest Investors (5)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Alexander Stoeckel Angel (individual) Minority 000 0000 000000 0
Axel Schmiegelow Angel (individual) Minority 000 0000 000000 0
Joerg Rheinboldt Angel (individual) Minority 000 0000 000000 0
Saskia Wegge Angel (individual) Minority 000 0000 000000 0
Sven Eppert Angel (individual) Minority 000 0000 000000 0
To view AlaTest’s complete investors history, request access »