SmartyPig Overview

  • Founded
  • 2006
  • Status
  • Acquired/​Merged
  • Employees
  • 11
  • Latest Deal Type
  • M&A
  • Latest Deal Amount
  • $10.6M
Latest Deal Amount

SmartyPig General Information


Provider of an online money saving platform designed to allow customers to open goal-based savings accounts. The company's money saving platform helps to map out short-term purchases as well as long-term savings goals and puts one in control of their own goal planning and financial independence by helping them build a save-then-spend mentality and being rewarded for the same, enabling users to enjoy a free online platform to save money for specific financial goals.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Financial Software
Parent Company
Primary Office
  • 175 South West Temple
  • Suite 600
  • Salt Lake City, UT 84101
  • United States
+1 (877) 000-0000
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SmartyPig Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 30-Nov-2015 $10.6M 00.000 000.00 Completed Generating Revenue
4. Later Stage VC 07-Jan-2013 000 00.000 Completed Generating Revenue
3. Early Stage VC 25-Jun-2009 00.000 Completed Startup
2. Early Stage VC 16-May-2008 $1M $1.18M Completed Startup
1. Early Stage VC 12-Dec-2006 $175K $175K Completed Startup
To view SmartyPig’s complete valuation and funding history, request access »

SmartyPig Executive Team (5)

Name Title Board Seat Contact Info
Scott McCormack Chief Executive Officer & President
Sarah Foss Director, Marketing
Jon Gaskell Co-Founder
Michael Ferrari Co-Founder
Dan Schulz Vice President, Information Technology
To view SmartyPig’s complete executive team members history, request access »

SmartyPig Board Members (3)

Name Representing Role Since
Sean McMurray Self Chairman 000 0000
You’re viewing 1 of 3 board members. Get the full list »

SmartyPig Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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SmartyPig Former Investors (1)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
McCombs Partners Corporate Venture Capital Minority 000 0000 000000 0
To view SmartyPig’s complete investors history, request access »