Zmarta Overview

  • Year Founded
  • 1999

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 300

Employees

  • Latest Deal Type
  • Buyout/​LBO

  • Financing Rounds
  • 4

  • Investments
  • 2

Zmarta General Information

Description

Provider of a financial technology platform intended to help individuals make smarter decisions with their money. The company offers a range of services including loans, mortgages, electricity, and insurance, enabling clients to improve their personal finances while offering partners customer insights and a way to reach their target audience.

Contact Information

Website
www.zmarta.se
Formerly Known As
Freedom Finance Scandinavia
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Private Equity-Backed
Corporate Office
  • Box 1068
  • Polisgatan 4
  • 262 21 Angelholm
  • Sweden
+46
Primary Industry
Consumer Finance
Other Industries
Financial Software
Parent Company
Axo Finans
Corporate Office
  • Box 1068
  • Polisgatan 4
  • 262 21 Angelholm
  • Sweden
+46

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Zmarta Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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Zmarta Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Provider of a financial technology platform intended to help individuals make smarter decisions with their money. The co
Consumer Finance
Angelholm, Sweden
300 As of 2024

Tehran, Iran
 

Stockholm, Sweden
 
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Zmarta Competitors (5)

One of Zmarta’s 5 competitors is Lendo, a Formerly VC-backed company based in Tehran, Iran.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Lendo Formerly VC-backed Tehran, Iran
Lendo Group Formerly VC-backed Stockholm, Sweden
Qred Private Equity-Backed Stockholm, Sweden
Anyfin Venture Capital-Backed Stockholm, Sweden
Capcito Finance Formerly VC-backed Stockholm, Sweden
You’re viewing 5 of 5 competitors. Get the full list »

Zmarta Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Zmarta Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Zmarta Acquisitions (2)

Zmarta’s most recent deal was a Merger/Acquisition with Insplanet for . The deal was made on 07-Nov-2018.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Insplanet 07-Nov-2018 Merger/Acquisition Information Services (B2C)
Elskling 07-Mar-2018 Merger/Acquisition Other Services (B2C Non-Financial)
To view Zmarta’s complete acquisitions history, request access »

Zmarta Affiliates

Subsidiaries (1)

Name Industry Location Year Founded
Elskling Stockholm, Sweden 2007

Zmarta FAQs

  • When was Zmarta founded?

    Zmarta was founded in 1999.

  • Where is Zmarta headquartered?

    Zmarta is headquartered in Angelholm, Sweden.

  • What is the size of Zmarta?

    Zmarta has 300 total employees.

  • What industry is Zmarta in?

    Zmarta’s primary industry is Consumer Finance.

  • Is Zmarta a private or public company?

    Zmarta is a Private company.

  • What is Zmarta’s current revenue?

    The current revenue for Zmarta is .

  • Who are Zmarta’s investors?

    Avenue Capital Group, Bauer Media Group, H.I.G. Europe, and JZ International have invested in Zmarta.

  • Who are Zmarta’s competitors?

    Lendo, Lendo Group, Qred, Anyfin, and Capcito Finance are competitors of Zmarta.

  • When was Zmarta acquired?

    Zmarta was acquired on 01-May-2025.

  • Who acquired Zmarta?

    Zmarta was acquired by Axo Finans.

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