WhiteAway Overview

  • Year Founded
  • 2003

Year Founded

  • Status
  • Private

  • Employees
  • 300

Employees

  • Latest Deal Type
  • PE Growth

  • Financing Rounds
  • 4

  • Investments
  • 3

WhiteAway General Information

Description

Retailer of household appliances intended to serve residential clients. The company offers dishwashers, wash and dry equipment, refrigerators and freezers, stoves and ovens, kitchen equipment, personal care, and house and cleaning equipment, thereby providing the goods to consumers at competitive prices.

Contact Information

Website
www.whiteaway.com
Formerly Known As
Hvidevarer
Ownership Status
Privately Held (backing)
Financing Status
Private Equity-Backed
Corporate Office
  • Dusager 12
  • 8200 Aarhus
  • Denmark
+45 70
Primary Industry
Internet Retail
Other Industries
Recreational Goods
Vertical(s)
E-Commerce
Corporate Office
  • Dusager 12
  • 8200 Aarhus
  • Denmark
+45 70

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WhiteAway Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA		 Post-Val Status Debt

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WhiteAway Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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WhiteAway Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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WhiteAway Investments & Acquisitions (3)

WhiteAway’s most recent deal was a Buyout/LBO with Bolind. The deal was made on 06-Feb-2024.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Bolind 06-Feb-2024 Buyout/LBO Specialty Retail
Tretti 31-Aug-2016 Merger/Acquisition Internet Retail
Skousen Online Services 08-Jul-2011 Buyout/LBO Specialty Retail
To view WhiteAway’s complete investments and acquisitions history, request access »

WhiteAway Affiliates

Subsidiaries (3)

Name Industry Location Year Founded
Tretti Stockholm, Sweden 2004
Skousen Online Services Aarhus N, Denmark 1957
Bolind Soborg, Denmark 1945

WhiteAway FAQs

  • When was WhiteAway founded?

    WhiteAway was founded in 2003.

  • Where is WhiteAway headquartered?

    WhiteAway is headquartered in Aarhus, Denmark.

  • What is the size of WhiteAway?

    WhiteAway has 300 total employees.

  • What industry is WhiteAway in?

    WhiteAway’s primary industry is Internet Retail.

  • Is WhiteAway a private or public company?

    WhiteAway is a Private company.

  • What is WhiteAway’s current revenue?

    The current revenue for WhiteAway is .

  • Who are WhiteAway’s investors?

    Aktieselskabet af 10.6. and M.I.L. Invest have invested in WhiteAway.

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