Rule Overview

  • Year Founded
  • 2023

Year Founded

  • Status
  • Private

  • Employees
  • 6

Employees

  • Latest Deal Type
  • Seed

  • Latest Deal Amount
  • $1.07M

  • Investors
  • 2

Rule General Information

Description

Developer of a money-saving application designed to curb impulse spending and keep users accountable. The company's features include setting challenges dynamically generated for personal situations, linking bank accounts to receive notifications before going over budget, and implementing shopping cooldowns to discourage immediate purchases, helping users struggling with ADHD-related financial management challenges.

Contact Information

Website
www.rulemoney.co.uk
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • Wsm, Connect House 133-137 Alexandra Road
  • Wimbledon
  • London SW19 7JY
  • England, United Kingdom
Primary Industry
Financial Software
Other Industries
Information Services (B2C)
Application Software
Vertical(s)
SaaS, FinTech, Mobile
Corporate Office
  • Wsm, Connect House 133-137 Alexandra Road
  • Wimbledon
  • London SW19 7JY
  • England, United Kingdom

Rule Timeline

202420252026
Financing RoundCaptured Employee CountEstimated Employee Growth

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Rule Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
2. Seed Round 18-Aug-2025 $1.07M Completed Generating Revenue
1. Accelerator/Incubator 01-Dec-2024 Completed Generating Revenue
To view Rule’s complete valuation and funding history, request access »

Rule Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Seed Preferred
Ordinary
Ordinary
Ordinary
Ordinary 184,519 $0.000001 $0.56 $0.56 1x $0.56 3.01%
Ordinary 301,075 $0.000001 $0.27 $0.27 1x $0.27 4.91%
To view Rule’s complete cap table history, request access »

Rule Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Rule Investors (2)

Investor Name Investor Type Holding Investor Since Participating Rounds
London Venture Partners Venture Capital Minority
Bethnal Green Ventures Venture Capital Minority
To view Rule’s complete investors history, request access »

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Rule FAQs

  • When was Rule founded?

    Rule was founded in 2023.

  • Where is Rule headquartered?

    Rule is headquartered in London, United Kingdom.

  • What is the size of Rule?

    Rule has 6 total employees.

  • What industry is Rule in?

    Rule’s primary industry is Financial Software.

  • Is Rule a private or public company?

    Rule is a Private company.

  • What is the current valuation of Rule?

    The current valuation of Rule is .

  • What is Rule’s current revenue?

    The current revenue for Rule is .

  • How much funding has Rule raised over time?

    Rule has raised $1.25M.

  • Who are Rule’s investors?

    London Venture Partners and Bethnal Green Ventures have invested in Rule.

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