Interior Define Overview

  • Founded
  • 2012
Founded
  • Status
  • Private
  • Employees
  • 106
Employees
  • Latest Deal Type
  • Later Stage VC
  • Investors
  • 27

Interior Define General Information

Description

Manufacturer of personalized furniture intended to reduce the complexity associated with conventional custom furniture. The company offers furniture using a made-to-order production approach that allows customization across configuration, size, cushion fill, leg style, fabric, and leather upholstery via its online store and retail locations, thereby enabling customers to design, personalize, and purchase furniture at attainable prices.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Home Furnishings
Primary Office
  • 2001 North Clybourn
  • Suite 400
  • Chicago, IL 60614
  • United States
+1 (872) 000-0000

Interior Define Timeline

2018201920202021
Financing RoundFinancing RoundCaptured Employee CountEstimated Employee Growth
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Interior Define Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
10. Later Stage VC 01-Mar-2021 000.00 Completed Profitable
9. Debt - PPP 07-Apr-2020 00.000 000.00 Completed Profitable
8. Later Stage VC (Series C) 01-Jan-2020 000 000.00 0000 Completed Profitable
7. Later Stage VC (Series C) 03-Dec-2019 0000 000.00 0000 Completed Profitable
6. Later Stage VC (Series C) 01-Feb-2019 0000 000.00 000.00 Completed Profitable
5. Later Stage VC 01-Dec-2017 000 000.00 000.00 Completed Profitable
4. Early Stage VC (Series A1) 01-Dec-2016 00.000 00.000 00.000 Completed Profitable
3. Seed Round 01-Sep-2014 000 00.000 000.00 Completed Profitable
2. Seed Round 01-Apr-2013 $2.16M $2.56M 00.000 Completed Startup
1. Seed Round $400K $400K 00.00 Completed Startup
To view Interior Define’s complete valuation and funding history, request access »

Interior Define Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series C 00,000,000 00.000000 00 00.00 00.00 00 00.00 00.000
Series B1 000,000 00.000000 00 000.00 000.00 00 000.00 0.000
Series B 217,662 $0.000010 8% $32.14 $32.14 1x $32.14 0.37%
Series A1 251,180 $0.000010 6% $14.5 $14.5 1x $14.5 0.42%
To view Interior Define’s complete cap table history, request access »

Interior Define Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last Financing Details
Manufacturer of personalized furniture intended to reduce the complexity associated with conventional custom furniture.
Home Furnishings
Chicago, IL
106 As of 2021
000.00
0000000000 0 000.00

00000000

xercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in repreh
0000 00000000000
Dallas, TX
0 As of 0000
00.000
00000000000 00.000

00000000

nsectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut eni
000000000 000000
Milan, Italy
00 As of 0000
00.00
000000&0
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Interior Define Competitors (6)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
BenchMade Modern Venture Capital-Backed Dallas, TX 0 00.000 00000000000 00.000
00000000000 Formerly VC-backed Milan, Italy 00 00.00 000000&0
0000000 Corporate Backed or Acquired Commerce, CA 00 000000&0
000000000 0000 Venture Capital-Backed Culver City, CA 000 000.00 00000000000 000.00
000000 Private Equity-Backed Edison, NJ 000000000000
To view Interior Define’s complete competitors history, request access »

Interior Define Executive Team (12)

Name Title Board Seat Contact Info
Antonio Nieves Chief Executive Officer
Jill John Chief Customer Officer
Susan Salita Controller
Christina Holland Chief Merchandising Officer
Rob Royer Co-Founder & Chairman
You’re viewing 5 of 12 executive team members. Get the full list »

Interior Define Board Members (10)

Name Representing Role Since
Andrew Dunn Self Board Member 000 0000
Brendan Wallace Otter Rock Capital Board Member 000 0000
Clinton Peterson Peterson Partners Board Member 000 0000
Kristina Omari Self Board Member 000 0000
Rob Royer Interior Define Co-Founder & Chairman 000 0000
You’re viewing 5 of 10 board members. Get the full list »

Interior Define Signals

Growth Rate

0.80% Weekly
Growth
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers

5.5k

Similarweb Unique Visitors

15.0K

Majestic Referring Domains

314

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Interior Define Investors (27)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Chicago Ventures Not-For-Profit Venture Capital Minority 000 0000 000000 0
Nathaniel Turner Angel (individual) Minority 000 0000 000000 0
Tigre Wenrich Angel (individual) Minority 000 0000 000000 0
Vitalize Venture Group Venture Capital Minority 000 0000 000000 0
Fifth Wall Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 27 investors. Get the full list »