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Interior Define

Interior Define
2012 FOUNDED
PRIVATE STATUS
61-70 EMPLOYEES
Series B LATEST DEAL TYPE
$15M LATEST DEAL AMOUNT
21 INVESTORS
Description

Retailer of custom furniture designed to transform the way people shop for a sofa. The company's custom furniture is offered using a made-to-order production approach that enables customization across configuration, size, cushion fill, leg style, fabric and leather upholstery, enabling consumers to design, personalize and purchase furniture at attainable prices through an online platform or via its retail locations.

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Home Furnishings
Other Industries
Internet Retail
Primary Office
  • 833 West Armitage
  • Chicago, IL 60614
  • United States

+1 (872) 000-0000
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Interior Define Valuation and Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Later Stage VC (Series B) 08-Mar-2018 $15M 000.00 000.00 Completed Profitable
5. Later Stage VC (Series A) 09-May-2017 000 000.00 000.00 Completed Profitable
4. Later Stage VC (Series A1) 02-Mar-2016 00.000 00.000 00.000 Completed Profitable
3. Early Stage VC (Series A) 08-Sep-2014 000 00.000 00.00 Completed Profitable
2. Early Stage VC (Series A) 01-Apr-2013 $2.16M $2.56M 00.000 Completed Startup
1. Seed Round $400K $400K 00.00 Completed Startup
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Interior Define Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion
Price
% Owned
Series B1 00,000,000 00.000000 00 00.00 00.00 00 00.00 00.000
Series B 00,000,000 00.000000 00 00.00 00.00 00 00.00 00.000
Series A1 25,947,405 $0.000010 6% $0.14 $0.14 1x $0.14 24.44%
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Interior Define Competitors (8)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Joybird Corporate Backed or Acquired Commerce, CA 00 000000&0
000000000 Formerly VC-backed Omaha, NE 000 000.00 000000&0 000.00
000000 000000 Private Equity-Backed Edison, NJ 000000000000
000000000 0000 Venture Capital-Backed Los Angeles, CA 000 000.00 00000000000 000.00
00000000000 Venture Capital-Backed Milan, Italy 00 00.00 00000000000 00.00
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Interior Define Investors (21)

Investor Name Investor Type Holding Investor Since Participating Rounds Board
Seat
Contact
Info
Fifth Wall Venture Capital Minority 000 0000 000000 0
Valor Equity Partners Growth/Expansion Minority 000 0000 000000 0
Breakout Capital Venture Capital Minority 000 0000 000000 0
Pritzker Group Venture Capital Venture Capital Minority 000 0000 000000 0
Pallasite Ventures Venture Capital Minority 000 0000 000000 0
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Interior Define Executive Team (8)

Name Title Board
Seat
Contact
Info
Rob Royer Chief Executive Officer, Co-Founder & Board Member
Jordan Diab Chief Financial Officer & Chief Operating Officer
Joe Anhalt Manager, Marketing
Marta Calle Execuitve Chairman

4 Former Executives

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Interior Define Board Members (8)

Name Representing Role Since Contact
Info
Andrew Dunn Self Board Member 000 0000
Ben Lin Great Oaks Venture Capital Board Member 000 0000
Brendan Wallace Otter Rock Capital Board Member 000 0000
Clinton Peterson Peterson Partners Board Member 000 0000
Jeff Cantalupo Listen Ventures Board Member 000 0000
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