Purpose Overview

  • Founded
  • 2009
  • Status
  • Acquired/​Merged
  • Employees
  • 125
  • Latest Deal Type
  • M&A

Purpose General Information


Provider of strategy consulting, creativity and social incubation services intended to build and support movements. The company uses public mobilization, storytelling and creates campaigning labs and new initiatives that can shift policies and change public narratives when it matters most, helping organizations, activists, businesses and philanthropies advanced the fight for an open, just and habitable world.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Primary Industry
Consulting Services (B2B)
Other Industries
Information Services (B2C)
Other Commercial Services
Primary Office
  • 115 Fifth Avenue
  • 6th Floor
  • New York, NY 10003
  • United States
Want detailed data on 2M+ companies?

What you see here scratches the surface

Request a free trial
Want to dig into this profile?

We’ll help you find what you need

Learn more

Purpose Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
5. Merger/Acquisition 12-Feb-2020 00.00 Completed Profitable
4. Later Stage VC 00.00 Completed Startup
3. Later Stage VC (Series 1) 01-Jan-2015 000 00.00 000.00 Completed Startup
2. Angel (individual) 12-Jan-2012 $2.5M $2.5M Completed Startup
1. Debt - General 01-Feb-2011 Completed Startup
To view Purpose’s complete valuation and funding history, request access »

Purpose Cap Table

Stock # of Shares
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series 1 000,000 00.000000 00.0 000 000 00 000 00.000
To view Purpose’s complete cap table history, request access »

Purpose Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Provider of strategy consulting, creativity and social incubation services intended to build and support movements. The
Consulting Services (B2B)
New York, NY
125 As of 2020
000000&0 00.00


prehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat
0000000000 00000000 (000)
New York, NY
00 As of 0000
0000000 0000 000


isi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit es
00000 000 00000000000 00000000 (000)
New York, NY
000 As of 0000
0000 0000-00-00
000000&0 00000
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Purpose Competitors (10)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Applico Venture Capital-Backed New York, NY 00 000 0000000 0000 000
000000 Formerly Angel backed New York, NY 000 00000 000000&0 00000
0000 0000000 Corporate Backed or Acquired Toronto, Canada 000 000000&0
0000 Corporate Backed or Acquired Palo Alto, CA 000 000000000000
00 0000000000 0000 Private Equity-Backed London, United Kingdom 0000 0000000000
You’re viewing 5 of 10 competitors. Get the full list »

Purpose Executive Team (8)

Name Title Board Seat Contact Info
Jon Damon Chief Financial Officer
Josh Hendler Chief Technology Officer & Head, Product
Jessy Tolkan Partner, Chief Campaigns Officer, and Executive Director
Jeremy Heimans Co-Founder, Chief Executive Officer & Board Member
David Madden Co-Founder
You’re viewing 5 of 8 executive team members. Get the full list »

Purpose Board Members (1)

Name Representing Role Since
Jeremy Heimans Self Co-Founder, Chief Executive Officer & Board Member 000 0000
To view Purpose’s complete board members history, request access »

Purpose Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Purpose Former Investors (4)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
32 Ventures Venture Capital Minority 000 0000 000000 0
Incandescent Venture Capital Minority 000 0000 000000 0
Redbus Group Venture Capital Minority 000 0000 000000 0
Rethink Capital Partners Venture Capital Minority 000 0000 000000 0
To view Purpose’s complete investors history, request access »