Cheetah Mobile Inc operates primarily in the Chinese software application industry. The company was created from a merger between Kingsoft Security and Conew Image. Cheetah Mobile mainly develops software products that serve multiple purposes such as marketing, security and other mobile applications. Most of the company's revenue is generated from its marketing activities through the Cheetah Ad Platform, which serves as a global content promotional channel for its customers. The company also addresses mobile internet security issues through its products such as CM Security and Duba Anti-virus. Its products are powered by a cloud-based data analytics engine and are available on the three major platforms of Windows, iOS and Android.