Adthena Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Private

  • Employees
  • 132

Employees

  • Latest Deal Type
  • Series A1

  • Latest Deal Amount
  • $3.15M

  • Investors
  • 6

Adthena General Information

Description

Developer of an advanced competitive intelligence platform designed to offer competitive market insights. The company's platform uses a user-friendly interface that segments data to offer insights into brand protection, partner management, strategic planning, gap analysis, and ad copy analysis delivering all the key insights search advertisers need, enabling brands, marketers, and agencies to easily understand their competitors' budgets and strategies.

Contact Information

Website
www.adthena.com
Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • WeWork30 Churchill Place
  • London E14 5RE
  • England, United Kingdom
+44 020
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Vertical(s)
AdTech, SaaS, Marketing Tech, Artificial Intelligence & Machine Learning
Corporate Office
  • WeWork30 Churchill Place
  • London E14 5RE
  • England, United Kingdom
+44 020

Adthena Timeline

2021202220232024
Financing RoundCaptured Employee CountEstimated Employee Growth

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Adthena Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Later Stage VC (Series A1) 20-Apr-2023 $3.15M Completed Generating Revenue
6. Debt - General 10-Feb-2022 Completed Generating Revenue
5. Later Stage VC (Series A) 28-Feb-2020 Completed Generating Revenue
4. Debt - General 25-Sep-2019 Completed Generating Revenue
3. Angel (individual) Completed Generating Revenue
2. Angel (individual) 09-Aug-2016 $2.59M $3.41M Completed Generating Revenue
1. Equity Crowdfunding 01-Nov-2013 $820K $820K Completed Startup
To view Adthena’s complete valuation and funding history, request access »

Adthena Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series A1
Ordinary
Series A1
Series A
Ordinary
Ordinary
Ordinary
Ordinary 526,443 $0.024743 $1.11 $1.11 1x $1.11 4.84%
Ordinary 566,667 $0.024743 $1.11 $1.11 1x $1.11 5.2%
To view Adthena’s complete cap table history, request access »

Adthena Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an advanced competitive intelligence platform designed to offer competitive market insights. The company's
Business/Productivity Software
London, United Kingdom
132 As of 2024

Boston, MA
 

Vancouver, Canada
 
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Adthena Competitors (15)

One of Adthena’s 15 competitors is Crayon (Business/Productivity Software), a Venture Capital-Backed company based in Boston, MA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Crayon (Business/Productivity Software) Venture Capital-Backed Boston, MA
Klue (Business/Productivity Software) Venture Capital-Backed Vancouver, Canada
Appier Formerly VC-backed Taipei, Taiwan
Adzact Venture Capital-Backed London, United Kingdom
Trapica Accelerator/Incubator Backed New York, NY
You’re viewing 5 of 15 competitors. Get the full list »

Adthena Patents

  • 5

    Total Documents Applications and Grants

  • Total Patents Families

  • 2

    Granted

  • Pending

  • Expiring in next 12 mo

Adthena Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
AU-2011252765-A1 A method and system for compiling competitive advertiser and keyword information for search engine advertisers Inactive 13-May-2010
EP-2569745-A1 A method and system for compiling competitive advertiser and keyword information for search engine advertisers Inactive 13-May-2010
EP-2569745-A4 A method and system for compiling competitive advertiser and keyword information for search engine advertisers Inactive 13-May-2010
US-20130054556-A1 Method and system for compiling competitive advertiser and keyword information for search engine advertisers Active 13-May-2010
US-9064266-B2 Method and system for compiling competitive advertiser and keyword information for search engine advertisers Active 13-May-2010 G06Q30/02
To view Adthena’s complete patent history, request access »

Adthena Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Adthena Investors (6)

Investor Name Investor Type Holding Investor Since Participating Rounds
Charles Taylor Angel (individual) Minority
Mark Turner Angel (individual) Minority
Nickleby Capital Growth/Expansion Minority
Updata Partners Growth/Expansion Minority
Akash Gupta Angel (individual) Minority
You’re viewing 5 of 6 investors. Get the full list »

Adthena Acquisitions (1)

Adthena’s most recent deal was a Merger/Acquisition with AdGooroo. The deal was made on 19-Jan-2021.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
AdGooroo 19-Jan-2021 Merger/Acquisition Media and Information Services (B2B)
To view Adthena’s complete acquisitions history, request access »

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Adthena FAQs

  • When was Adthena founded?

    Adthena was founded in 2012.

  • Where is Adthena headquartered?

    Adthena is headquartered in London, United Kingdom.

  • What is the size of Adthena?

    Adthena has 132 total employees.

  • What industry is Adthena in?

    Adthena’s primary industry is Business/Productivity Software.

  • Is Adthena a private or public company?

    Adthena is a Private company.

  • What is the current valuation of Adthena?

    The current valuation of Adthena is .

  • What is Adthena’s current revenue?

    The current revenue for Adthena is .

  • How much funding has Adthena raised over time?

    Adthena has raised $42.8M.

  • Who are Adthena’s investors?

    Charles Taylor, Mark Turner, Nickleby Capital, Updata Partners, and Akash Gupta are 5 of 6 investors who have invested in Adthena.

  • Who are Adthena’s competitors?

    Crayon (Business/Productivity Software), Klue (Business/Productivity Software), Appier, Adzact, and Trapica are some of the 15 competitors of Adthena.

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