iMotions Overview

  • Year Founded
  • 2005

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 69

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $51.2M

iMotions General Information

Description

Developer of a human behavior research software designed to provide emotional, cognitive and behavioral data in a synthesized way. The company's software helps to synchronize, visualize and analyze research in eye tracking, facial expression measurement, galvanic skin response and surveys, its customizable metrics are used to measure not only what consumers pay attention to, but also what engages them, enabling companies and universities to investigate human complexity with rigorous scientific research, to drill down into variability and uncover behavioral insights.

Contact Information

Website
www.imotions.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • Kristen Bernikows Gade 6
  • 4th floor
  • 1105 Copenhagen
  • Denmark
+45 71
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
Smart Eye
Vertical(s)
SaaS, TMT
Corporate Office
  • Kristen Bernikows Gade 6
  • 4th floor
  • 1105 Copenhagen
  • Denmark
+45 71

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iMotions Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Merger/Acquisition 25-Nov-2021 $51.2M Completed Generating Revenue
7. Secondary Transaction - Private 01-Jun-2021 Completed Generating Revenue
6. Debt - PPP 14-Apr-2020 Completed Generating Revenue
5. Early Stage VC 09-Jul-2008 Completed Startup
4. Early Stage VC 21-Aug-2007 Completed Startup
3. Early Stage VC 09-Oct-2006 Completed Startup
2. Early Stage VC 23-Jan-2006 $1.61M $1.61M Completed Startup
1. Angel (individual) Completed Startup
To view iMotions’s complete valuation and funding history, request access »

iMotions Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a human behavior research software designed to provide emotional, cognitive and behavioral data in a synthe
Business/Productivity Software
Copenhagen, Denmark
69 As of 2024

Boston, MA
 

Santa Cruz, CA
 
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iMotions Competitors (5)

One of iMotions’s 5 competitors is Affectiva, a Formerly VC-backed company based in Boston, MA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Affectiva Formerly VC-backed Boston, MA
Lookback Venture Capital-Backed Santa Cruz, CA
Kairos (Business/Productivity Software) Venture Capital-Backed Wilmington, DE
CorrActions Venture Capital-Backed Jerusalem, Israel
Looktracker Formerly VC-backed Jackson, NJ
You’re viewing 5 of 5 competitors. Get the full list »

iMotions Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

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iMotions Former Investors (6)

Investor Name Investor Type Holding Investor Since Participating Rounds
Clas Andersen Angel (individual) Minority
Dansani Holding Other Minority
Inventure Capital (Denmark) Venture Capital Minority
Jørgen Thorball Angel (individual) Minority
Kenneth Morse Angel (individual) Minority
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iMotions FAQs

  • When was iMotions founded?

    iMotions was founded in 2005.

  • Where is iMotions headquartered?

    iMotions is headquartered in Copenhagen, Denmark.

  • What is the size of iMotions?

    iMotions has 69 total employees.

  • What industry is iMotions in?

    iMotions’s primary industry is Business/Productivity Software.

  • Is iMotions a private or public company?

    iMotions is a Private company.

  • What is the current valuation of iMotions?

    The current valuation of iMotions is .

  • What is iMotions’s current revenue?

    The current revenue for iMotions is .

  • How much funding has iMotions raised over time?

    iMotions has raised $8.01M.

  • Who are iMotions’s investors?

    Clas Andersen, Dansani Holding, Inventure Capital (Denmark), Jørgen Thorball, and Kenneth Morse are 5 of 6 investors who have invested in iMotions.

  • Who are iMotions’s competitors?

    Affectiva, Lookback, Kairos (Business/Productivity Software), CorrActions, and Looktracker are competitors of iMotions.

  • When was iMotions acquired?

    iMotions was acquired on 25-Nov-2021.

  • Who acquired iMotions?

    iMotions was acquired by Smart Eye.

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