Maybelline Overview

  • Year Founded
  • 1915

Year Founded

  • Status
  • Acquired/​Merged

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 4

Maybelline General Information

Description

Manufacturer of cosmetics, skincare, fragrance and personal care products based in New York, United States. The company offers a range of beauty products like mascaras, eye shadow, eyeliner, concealers, lip colors and blushes.

Contact Information

Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly PE-Backed
Corporate Office
  • 10 Hudson Yards
  • 501 West 30 Street
  • New York, NY 10001
  • United States
Primary Industry
Personal Products
Parent Company
L'Oreal
Vertical(s)
Corporate Office
  • 10 Hudson Yards
  • 501 West 30 Street
  • New York, NY 10001
  • United States

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Maybelline Valuation & Funding

Deal Type Date Amount Valuation/
EBITDA
Post-Val Status Debt

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Maybelline Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Manufacturer of cosmetics, skincare, fragrance and personal care products based in New York, United States. The company
Personal Products
New York, NY

Irvine, CA
 

Buffalo, NY
 
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Maybelline Competitors (49)

One of Maybelline’s 49 competitors is Too Faced Cosmetics, a Formerly PE-Backed company based in Irvine, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Too Faced Cosmetics Formerly PE-Backed Irvine, CA
MAC Cosmetics Corporate Backed or Acquired Buffalo, NY
Elizabeth Arden Formerly PE-Backed Pembroke Pines, FL
The Body Shop Norge Corporation Bærum, Norway
The Body Shop Switzerland Corporate Backed or Acquired Uster, Switzerland
You’re viewing 5 of 49 competitors. Get the full list »

Maybelline Patents

Maybelline Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-5766332-A Base mixture of solvent, plasticizer, nitrocellulose, fast-dry improving vinyl-silicone copolymer, antibubbling dimethicone fluid Inactive 17-Nov-1996
US-5690918-A Wax base Inactive 19-Dec-1995
US-RE38441-E1 Long wearing, durable, non-smearing wax based pigmented lipstick including volatile solvent, non-volatile silicone, oil soluble liquid phase and dry powder phase; improved moisturizing properties Inactive 19-Dec-1995
US-5688494-A Incorporating vinyl-silicone copolymers Inactive 17-Nov-1995
AU-686734-B2 Protective under-cap and method for lipstick Inactive 10-Dec-1993 A45D40/06
To view Maybelline’s complete patent history, request access »

Maybelline Former Investors

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info

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Maybelline FAQs

  • When was Maybelline founded?

    Maybelline was founded in 1915.

  • Where is Maybelline headquartered?

    Maybelline is headquartered in New York, NY.

  • What industry is Maybelline in?

    Maybelline’s primary industry is Personal Products.

  • Is Maybelline a private or public company?

    Maybelline is a Private company.

  • What is the current valuation of Maybelline?

    The current valuation of Maybelline is .

  • What is Maybelline’s current revenue?

    The current revenue for Maybelline is .

  • Who are Maybelline’s investors?

    EagleTree Capital, Merck & Co., and Wasserstein Perella & Co. have invested in Maybelline.

  • Who are Maybelline’s competitors?

    Too Faced Cosmetics, MAC Cosmetics, Elizabeth Arden, The Body Shop Norge, and The Body Shop Switzerland are some of the 49 competitors of Maybelline.

  • When was Maybelline acquired?

    Maybelline was acquired on 15-Feb-1996.

  • Who acquired Maybelline?

    Maybelline was acquired by L'Oreal.

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