Insticator Overview
- Year Founded
-
2012

- Status
-
Private
- Employees
-
76

- Latest Deal Type
-
Debt - PPP
- Latest Deal Amount
-
$328K
- Investors
-
11
Insticator General Information
Description
Developer of a publisher engagement and monetization platform designed to generate advertising revenue on websites. The company's platform increases engagement for publishers through interactive content and also enhances viewability and purchase intent for brands, enabling clients to monetize content and easily engage users.
Contact Information
Website
www.insticator.comCorporate Office
- 2 Park Avenue
- 10th Floor
- New York, NY 10016
- United States
Corporate Office
- 2 Park Avenue
- 10th Floor
- New York, NY 10016
- United States
Insticator Valuation & Funding
Deal Type | Date | Amount | Raised to Date | Post-Val | Status | Stage |
---|---|---|---|---|---|---|
6. Debt - PPP | 27-Apr-2020 | $328K | Completed | Generating Revenue | ||
5. Secondary Transaction - Private | Completed | Generating Revenue | ||||
4. Later Stage VC | 27-Dec-2019 | Completed | Generating Revenue | |||
3. Later Stage VC (Series A2) | 06-Jul-2017 | Completed | Generating Revenue | |||
2. Early Stage VC (Series A1) | 25-Feb-2016 | $2.66M | $2.66M | Completed | Generating Revenue | |
1. Accelerator/Incubator | 17-Jun-2014 | Completed | Generating Revenue |
Insticator Cap Table
Stock | # of Shares Authorized |
Par Value | Dividend Rate (%) | Original Issue Price |
Liquidation | Liquidation Pref. Multiple |
Conversion Price | % Owned |
---|---|---|---|---|---|---|---|---|
Series A2 | ||||||||
Series A1 |
VC Exit Predictor
See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.
Insticator Comparisons
Industry
Financing
Details
Insticator Competitors (29)
One of Insticator’s 29 competitors is Sharethrough, a Private Equity-Backed company based in Montreal, Canada.
Company Name | Financing Status | Location | Employees | Total Raised | Last Financing Date/Type | Last Financing Amount |
---|---|---|---|---|---|---|
Sharethrough | Private Equity-Backed | Montreal, Canada | ||||
Blockthrough | Formerly VC-backed | Toronto, Canada | ||||
Apester | Formerly VC-backed | Tel Aviv, Israel | ||||
Adtoniq | Venture Capital-Backed | San Francisco, CA | ||||
Sovrn | Venture Capital-Backed | Boulder, CO |
Insticator Patents
Insticator Recent Patent Activity
Publication ID | Patent Title | Status | First Filing Date | Technology (CPC) | Citations |
---|---|---|---|---|---|
US-20210081991-A1 | Web-based embedded marketing engagement and methods thereof | Inactive | 17-Sep-2019 |
Insticator Signals
Insticator Investors (11)
Investor Name | Investor Type | Holding | Investor Since | Participating Rounds |
---|---|---|---|---|
Mintz Group | PE-Backed Company | Minority | ||
The Beatson Companies | Venture Capital | Minority | ||
Chan Ltaic | Angel (individual) | Minority | ||
Ellyn Bank | Angel (individual) | Minority | ||
Len Dugow | Angel (individual) | Minority |
Insticator Acquisitions (3)
Insticator’s most recent deal was a Merger/Acquisition with Balihoo. The deal was made on 19-Jun-2023.
Company Name | Deal Date | Deal Type | Deal Size | Industry | Lead Partner |
---|---|---|---|---|---|
Balihoo | 19-Jun-2023 | Merger/Acquisition | Business/Productivity Software | ||
OKO Digital | 29-Apr-2021 | Merger/Acquisition | Media and Information Services (B2B) | ||
Squawk-It | 30-Jan-2020 | Merger/Acquisition | Publishing |
Affiliates
Subsidiaries (2)
Name | Industry | Location | Year Founded |
---|---|---|---|
Squawk-It | New York, NY | 2013 | |
Balihoo | Miami, FL | 2004 |
Insticator FAQs
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When was Insticator founded?
Insticator was founded in 2012.
-
Where is Insticator headquartered?
Insticator is headquartered in New York, NY.
-
What is the size of Insticator?
Insticator has 76 total employees.
-
What industry is Insticator in?
Insticator’s primary industry is Multimedia and Design Software.
-
Is Insticator a private or public company?
Insticator is a Private company.
-
What is Insticator’s current revenue?
The current revenue for Insticator is
. -
How much funding has Insticator raised over time?
Insticator has raised $11.7M.
-
Who are Insticator’s investors?
Mintz Group, The Beatson Companies, Chan Ltaic, Ellyn Bank, and Len Dugow are 5 of 11 investors who have invested in Insticator.
-
Who are Insticator’s competitors?
Sharethrough, Blockthrough, Apester, Adtoniq, and Sovrn are some of the 29 competitors of Insticator.
Data Transparency
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