Insticator Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Private

  • Employees
  • 76

Employees

  • Latest Deal Type
  • Debt - PPP

  • Latest Deal Amount
  • $328K

  • Investors
  • 11

Insticator General Information

Description

Developer of a publisher engagement and monetization platform designed to generate advertising revenue on websites. The company's platform increases engagement for publishers through interactive content and also enhances viewability and purchase intent for brands, enabling clients to monetize content and easily engage users.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Corporate Office
  • 2 Park Avenue
  • 10th Floor
  • New York, NY 10016
  • United States
+1 (212)
Primary Industry
Multimedia and Design Software
Other Industries
Business/Productivity Software
Media and Information Services (B2B)
Vertical(s)
AdTech, Marketing Tech, TMT
Corporate Office
  • 2 Park Avenue
  • 10th Floor
  • New York, NY 10016
  • United States
+1 (212)

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Insticator Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Debt - PPP 27-Apr-2020 $328K Completed Generating Revenue
5. Secondary Transaction - Private Completed Generating Revenue
4. Later Stage VC 27-Dec-2019 Completed Generating Revenue
3. Later Stage VC (Series A2) 06-Jul-2017 Completed Generating Revenue
2. Early Stage VC (Series A1) 25-Feb-2016 $2.66M $2.66M Completed Generating Revenue
1. Accelerator/Incubator 17-Jun-2014 Completed Generating Revenue
To view Insticator’s complete valuation and funding history, request access »

Insticator Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion Price % Owned
Series A2
Series A1
To view Insticator’s complete cap table history, request access »

VC Exit Predictor

See how our proprietary methodology utilizes historical data sets to synthesize the likelihood of an acquisition, IPO, or no exit event. Get a detailed look at the calculations behind our predictions.

Opportunity Score

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Exit Type

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Insticator Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of a publisher engagement and monetization platform designed to generate advertising revenue on websites. The
Multimedia and Design Software
New York, NY
76 As of 2024

Montreal, Canada
 

Toronto, Canada
 
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Insticator Competitors (29)

One of Insticator’s 29 competitors is Sharethrough, a Private Equity-Backed company based in Montreal, Canada.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Sharethrough Private Equity-Backed Montreal, Canada
Blockthrough Formerly VC-backed Toronto, Canada
Apester Formerly VC-backed Tel Aviv, Israel
Adtoniq Venture Capital-Backed San Francisco, CA
Sovrn Venture Capital-Backed Boulder, CO
You’re viewing 5 of 29 competitors. Get the full list »

Insticator Patents

Insticator Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20210081991-A1 Web-based embedded marketing engagement and methods thereof Inactive 17-Sep-2019

Insticator Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Insticator Investors (11)

Investor Name Investor Type Holding Investor Since Participating Rounds
Mintz Group PE-Backed Company Minority
The Beatson Companies Venture Capital Minority
Chan Ltaic Angel (individual) Minority
Ellyn Bank Angel (individual) Minority
Len Dugow Angel (individual) Minority
You’re viewing 5 of 11 investors. Get the full list »

Insticator Acquisitions (3)

Insticator’s most recent deal was a Merger/Acquisition with Balihoo. The deal was made on 19-Jun-2023.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Balihoo 19-Jun-2023 Merger/Acquisition Business/Productivity Software
OKO Digital 29-Apr-2021 Merger/Acquisition Media and Information Services (B2B)
Squawk-It 30-Jan-2020 Merger/Acquisition Publishing
To view Insticator’s complete acquisitions history, request access »

Affiliates

Subsidiaries (2)

Name Industry Location Year Founded
Squawk-It New York, NY 2013
Balihoo Miami, FL 2004

Insticator FAQs

  • When was Insticator founded?

    Insticator was founded in 2012.

  • Where is Insticator headquartered?

    Insticator is headquartered in New York, NY.

  • What is the size of Insticator?

    Insticator has 76 total employees.

  • What industry is Insticator in?

    Insticator’s primary industry is Multimedia and Design Software.

  • Is Insticator a private or public company?

    Insticator is a Private company.

  • What is Insticator’s current revenue?

    The current revenue for Insticator is .

  • How much funding has Insticator raised over time?

    Insticator has raised $11.7M.

  • Who are Insticator’s investors?

    Mintz Group, The Beatson Companies, Chan Ltaic, Ellyn Bank, and Len Dugow are 5 of 11 investors who have invested in Insticator.

  • Who are Insticator’s competitors?

    Sharethrough, Blockthrough, Apester, Adtoniq, and Sovrn are some of the 29 competitors of Insticator.

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