Entertainment Overview

  • Year Founded
  • 1962

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 468

Employees

  • Latest Deal Type
  • M&A

Entertainment General Information

Description

Developer of digital mobile applications designed to provide marketing and distribution of discount offers and promotions. The company's application creates and sends digital surveys to customers' mobile phones or tablet devices to capture point-of-experience feedback, enabling companies to get feedback for business intelligence purposes.

Contact Information

Website
www.entertainment.com
Formerly Known As
SurveyMe, Afin Technologies
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 101 West Big Beaver
  • Suite 1400
  • Troy, MI 48084
  • United States
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Parent Company
Kigo (Media and Information Services)
Vertical(s)
SaaS, Marketing Tech, Mobile
Corporate Office
  • 101 West Big Beaver
  • Suite 1400
  • Troy, MI 48084
  • United States

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Entertainment Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
7. Merger/Acquisition 07-Dec-2023 Completed Generating Revenue
6. Merger/Acquisition 05-May-2021 Completed Generating Revenue
5. Later Stage VC 29-Jul-2020 Completed Generating Revenue
4. Secondary Transaction - Private Completed Generating Revenue
3. Later Stage VC 27-Jun-2019 Completed Generating Revenue
2. Later Stage VC 28-Feb-2017 $3.12M $3.3M Completed Generating Revenue
1. Later Stage VC 31-Mar-2015 $179K $179K Completed Generating Revenue
To view Entertainment’s complete valuation and funding history, request access »

Entertainment Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate (%) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Ordinary
Ordinary
Ordinary 882,000 $0.000025 $0.17 $0.17 1x $0.17 7.16%
To view Entertainment’s complete cap table history, request access »

Entertainment Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of digital mobile applications designed to provide marketing and distribution of discount offers and promotion
Business/Productivity Software
Troy, MI
468 As of 2022

Chicago, IL
 

New York, NY
 
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Entertainment Competitors (12)

One of Entertainment’s 12 competitors is Belly (Business/Productivity Software), a Corporate Backed or Acquired company based in Chicago, IL.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Belly (Business/Productivity Software) Corporate Backed or Acquired Chicago, IL
AppCard Venture Capital-Backed New York, NY
Crownit Formerly VC-backed Gurgaon, India
Leadfwd Corporation New York, NY
RevTrax Private Equity-Backed Jersey City, NJ
You’re viewing 5 of 12 competitors. Get the full list »

Entertainment Patents

  • 2

    Total Documents Applications and Grants

  • Total Patents Families

  • Granted

  • Pending

  • Expiring in next 12 mo

Entertainment Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
US-20190311390-A1 Methods and systems for gathering and display of responses to surveys and providing and redeeming rewards Inactive 05-Apr-2018
US-5466010-A Cards used as both coupons and playing cards and their method of manufacture and use Inactive 17-Dec-1993

Entertainment Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Entertainment Former Investors (3)

Investor Name Investor Type Holding Investor Since Participating Rounds
Cardlytics Corporation Majority
Deepbridge Capital Venture Capital Minority
The North West Fund Venture Capital Minority
To view Entertainment’s complete investors history, request access »

Entertainment Acquisitions (1)

Entertainment’s most recent deal was a Merger/Acquisition with Entertaiment Coupan for . The deal was made on 17-Sep-2019.

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
Entertaiment Coupan 17-Sep-2019 Merger/Acquisition Media and Information Services (B2B)
To view Entertainment’s complete acquisitions history, request access »

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Entertainment FAQs

  • When was Entertainment founded?

    Entertainment was founded in 1962.

  • Where is Entertainment headquartered?

    Entertainment is headquartered in Troy, MI.

  • What is the size of Entertainment?

    Entertainment has 468 total employees.

  • What industry is Entertainment in?

    Entertainment’s primary industry is Business/Productivity Software.

  • Is Entertainment a private or public company?

    Entertainment is a Private company.

  • What is Entertainment’s current revenue?

    The current revenue for Entertainment is .

  • How much funding has Entertainment raised over time?

    Entertainment has raised $11.2M.

  • Who are Entertainment’s investors?

    Cardlytics, Deepbridge Capital, and The North West Fund have invested in Entertainment.

  • Who are Entertainment’s competitors?

    Belly (Business/Productivity Software), AppCard, Crownit, Leadfwd, and RevTrax are some of the 12 competitors of Entertainment.

  • When was Entertainment acquired?

    Entertainment was acquired on 07-Dec-2023.

  • Who acquired Entertainment?

    Entertainment was acquired by Kigo (Media and Information Services).

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