Brait PLC is an investment holding company that previously transitioned from a private equity model. It makes investments in sizeable, unlisted businesses operating in the consumer sector. Its investment criteria include taking stakes in companies that make a material impact to Brait's earnings, have strong management, market position, product line, and a historical track record for profitable growth, all at a sensitive acquisition multiple. Brait measures performance by its net asset value's rolling compound annual growth rate over a three-year period. Revenue is almost exclusively derived from gains on the group's investment portfolio. A majority of its holdings are in South African companies, where the company is based.