Mrs. Janine Allis is the Co-Founder and Executive Director of the company and prior to the company she was working with Village Roadshow as a Senior Manager. She is also an Angel Investor. Boost has more outlets in more countries than any other juice bar in the world. Mrs. Janine is among Australia's most respected business women, winning the prestigious Telstra Business Woman of the Year Award in 2004. Mrs. Janine is actively involved in the continued growth of Boost, its international expansion and other special projects such as writing a book The Secrets of My Success and the story of Boost Juice - Juicy Bits and All (2013). Mrs. Janine is a brand pillar of Boost Juice and will always be "the juice lady".