Mr. Bala Parthasarathy is a Co-Founder and serves as the Director at SmartOwner Services. He is a Co-Founder and serves as the Chief Executive Officer at MoneyTap. He was a Board Member of Ezetap. Previously, he served as a Co-Founder and Managing Partner at AngelPrime. He is a Managing Partner of Angel Prime. Bala was one of the co-founders of Snapfish, the world's largest photo site which was acquired by Hewlett Packard in 2005. After the acquisition, Bala was the General Manager and MD for Snapfish International. Prior to Snapfish, Bala co-founded Wyatt River Software, which was acquired by what is now SafeNet. He started his career as one of the early engineers who built Digital Link, which went public in 1993. Bala obtained his bachelor's degree from Indian Institute of Technology, Madras and a Masters degree from the University of California - Santa Cruz.