Sarona Asset Management Overview

  • Investor Type
  • Growth/​Expansion

  • Status
  • Active

  • Professionals
  • 7

Professionals

  • Investments
  • 55

  • Portfolio
  • 26

  • Exits
  • 19

Exits

Sarona Asset Management General Information

Company Description

Founded in 2010, Sarona Asset Management is a growth equity firm based in Kitchener, Canada. The firm seeks to invest in the information and communication technology, education, healthcare, financial services, transportation and logistics, light manufacturing, and consumer goods sectors.

Business Details

Year Founded
2010
Investor Status
Actively Seeking New Investments
Trade Association
Principles for Responsible Investment (PRI)
Primary Investor Type
Growth/Expansion
Other Investor Types
Fund of Funds
Impact Investing
Venture Capital
Corporate Office
  • 137 Glasgow Street Unit 148
  • Suite 210
  • Kitchener, Ontario N2G 4X8
  • Canada
+1 (519)

Sarona Asset Management Investments (55)

Sarona Asset Management’s most recent investment was a with Total Freight Worldwide. The deal was made on 15-Apr-2025.

Company Name Deal Date Deal Type Deal Size Industry Company Stage Lead Partner
Total Freight Worldwide 15-Apr-2025 Logistics Generating Revenue
SMX Logistics 31-Mar-2025 Logistics Generating Revenue
Baobab Microfinance Bank 24-Mar-2025 Regional Banks Generating Revenue
Your Physio 01-Jan-2025 Clinics/Outpatient Services Generating Revenue
The Arena 16-Oct-2024 Seed Round Social/Platform Software Generating Revenue
You’re viewing 5 of 55 investments. Get the full list »

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Sarona Asset Management Exits (19)

Sarona Asset Management has made a total of 19 exits. Its latest exit was from Acercasa on 01-Jul-2026. The exit was categorized as .

Company Name Exit Date Exit Type Exit Size
Acercasa 01-Jul-2026
Sun King 01-Apr-2026
Africa Lifestyle 20-May-2025
Decolar 15-May-2025
MaxAB 22-Dec-2023 Merger/Acquisition
You’re viewing 5 of 19 exits. Get the full list »

Sarona Asset Management Fund Performance

Fund Name Vintage Size Dry Powder DPI RVPI TVPI IRR

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Sarona Asset Management Investments by Industry, Year, and Region

Investments by Industry

Investments by Year

Investments by Region

PitchBook’s data visualizations quickly surface an investor’s historical investments—showing a breakdown of activity by industry, year and region.

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Sarona Asset Management FAQs

  • What is Sarona Asset Management?

    Founded in 2010, Sarona Asset Management is a growth equity firm based in Kitchener, Canada.

  • When was Sarona Asset Management founded?

    Sarona Asset Management was founded in 2010.

  • Where is Sarona Asset Management headquartered?

    Sarona Asset Management is headquartered in Kitchener, Canada.

  • What is Sarona Asset Management's total asset value?

    Sarona Asset Management has around in total assets under management.

  • How many investments has Sarona Asset Management made?

    Sarona Asset Management has made 55 investments.

  • What has Sarona Asset Management invested in?

    Sarona Asset Management has made numerous investments in companies like Total Freight Worldwide, SMX Logistics, and Baobab Microfinance Bank within the Logistics and Regional Banks industries.

  • What has Sarona Asset Management invested in recently?

    Sarona Asset Management's latest investment was on 15-Apr-2025 in Total Freight Worldwide, a company within the Logistics industry.

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