Princeton Equity Group Overview
- Investor Type
-
PE/Buyout
- Status
-
Active
- Professionals
-
22
- Investments
-
67
- Portfolio
-
13
- Exits
-
31
Princeton Equity Group General Information
Company Description
Founded in 2006, Princeton Equity Group is a private equity firm based in Princeton, New Jersey. The firm seeks to invest in the consumer, healthcare, and business services industries. This firm is a Registered Investment Adviser (RIA).
Business Details
Website
www.princetonequity.comYear Founded
Investor Status
Primary Investor Type
Other Investor Types
Corporate Office
- 47 Hulfish Street
- Suite 300
- Princeton, NJ 08542
- United States
Princeton Equity Group Investments (67)
Princeton Equity Group’s most recent investment was a with KidStrong. The deal was made on 24-Mar-2026 with as the lead partner.
| Company Name | Deal Date | Deal Type | Deal Size | Industry | Company Stage | Lead Partner |
|---|---|---|---|---|---|---|
| KidStrong | 24-Mar-2026 | Educational and Training Services (B2C) | Generating Revenue | |||
| Amped Fitness | 09-Jan-2026 | Leisure Facilities | Generating Revenue | |||
| Allura Skin, Laser, & Wellness Clinic | 01-Dec-2025 | Clinics/Outpatient Services | Generating Revenue | |||
| LOF Xpress Oil Change | 16-Jul-2025 | Automotive | Generating Revenue | |||
| Fausak Express Lube | 01-May-2025 | Buyout/LBO | Road | Generating Revenue |
Princeton Equity Group Exits (31)
Princeton Equity Group has made a total of 31 exits. Its latest exit was from Five Star Franchising on 10-Nov-2026. The exit was categorized as .
| Company Name | Exit Date | Exit Type | Exit Size |
|---|---|---|---|
| Five Star Franchising | 10-Nov-2026 | ||
| Ellie Mental Health | 04-Aug-2025 | ||
| International Franchise Professionals Group | 23-Jun-2025 | ||
| CMY Franchising | 18-Apr-2024 | ||
| InsiderScore | 02-Feb-2021 | Buyout/LBO |
Princeton Equity Group Fund Performance
| Fund Name | Vintage | Size | Dry Powder | DPI | RVPI | TVPI | IRR |
|---|
Princeton Equity Group Investments by Industry, Year, and Region
Investments by Industry
Investments by Year
Investments by Region
Princeton Equity Group FAQs
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What is Princeton Equity Group?
Founded in 2006, Princeton Equity Group is a private equity firm based in Princeton, New Jersey.
-
When was Princeton Equity Group founded?
Princeton Equity Group was founded in 2006.
-
Where is Princeton Equity Group headquartered?
Princeton Equity Group is headquartered in Princeton, NJ.
-
What is Princeton Equity Group's total asset value?
Princeton Equity Group has around in total assets under management.
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How many investments has Princeton Equity Group made?
Princeton Equity Group has made 67 investments.
-
What has Princeton Equity Group invested in?
Princeton Equity Group has made numerous investments in companies like KidStrong, Amped Fitness, and Allura Skin, Laser, & Wellness Clinic within the Educational and Training Services (B2C), Leisure Facilities, and Clinics/Outpatient Services industries.
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What has Princeton Equity Group invested in recently?
Princeton Equity Group's latest investment was on 24-Mar-2026 in KidStrong, a company within the Educational and Training Services (B2C) industry.
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