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  Sports

  Champions League bracket showcases private market’s football connections

  April 6, 2026

  A new club will soon be crowned king of European football, and half of the remaining teams have private market connections.

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  Sports

  Ares targets wealthy Europeans with new sports fund

  February 20, 2026

  Planned vehicle sits squarely at the intersection of two growing PE trends: sports assets and private wealth investors.

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  Sports

  KKR joins sports investment frenzy with $1.4B Arctos deal

  February 5, 2026

  The PE giant’s acquisition, paired with a potential CVC Global Sport Group investment, signals a major bet on the sector.

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  Limited Partners

  University of Utah athletics breaks ground with landmark PE deal

  December 9, 2025

  The University of Utah will partner with PE firm Otro Capital to form a new for-profit company to handle its athletic department’s finances.

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  Sports

  How much will runners pay to get faster? A lot, VCs bet.

  November 26, 2025

  Runna’s sale to Strava has investors talking. It doesn’t hurt that marathons are many Wall Streeters’ latest pastime.

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  Media

  How PE firms are hoovering up sports media rights in Europe

  November 21, 2025

  The industry demonstrates an increased appetite for turning fan passion into predictable returns.

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  Private Equity

  Volo Sports wants to dominate your social life

  November 13, 2025

  The PE-backed owner of adult sports leagues is buying up its rivals while attempting to tackle America’s loneliness epidemic.

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  Sports

  Apollo kicks off $5B sports fund with majority stake in Atlético de Madrid

  November 11, 2025

  Acquisition of the top-flight European soccer club represents the PE giant’s largest deal yet in its expanding sports portfolio.

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  Private Equity

  Private equity’s pro sports ties

  October 29, 2025

  PE has emerged as a major financier of major league sports. We mapped every connection between buyout firms and pro sports teams.

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  Sports

  Goldman Sachs reportedly in talks for $1B buyout of Excel Sports

  October 24, 2025

  The potential deal signals that the firm is doubling down on sports management.

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  Limited Partners

  UC Investments’ Big 10 offer allows teams to buy down ownership stakes

  October 20, 2025

  The pending $2.4 billion arrangement with Big 10 could lay groundwork for private capital in college athletics

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  Sports

  Apollo to start $5B sports fund as sector continues to gain traction

  September 2, 2025

  Asset manager’s new vehicle looks to deepen its exposure to a growing segment for investors.

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  Analyst Note

  PitchBook Analyst Note: Private Capital in European Football: Part III

  August 14, 2025

  This analyst note continues our coverage of private capital involvement in European football clubs, quantifying PE, VC, and private debt participation.

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  Sports

  European football’s private market connections

  August 14, 2025

  Investors have pushed into the niche asset class, snapping up stakes in multiple teams at a time when many clubs are in financial straits from pandemic-era losses.

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  Private Credit

  Pro sports attract private credit attention as valuations soar

  August 8, 2025

  Private credit firms are increasingly investing in the pro sports space as valuations for beloved franchises continue to rise.

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  Weekend Analysis

  Cashmere Fund’s strategy to lure retail investors: celebrities

  July 2, 2025

  The venture capital firm has been adding high-profile names to its partner ranks.

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  Capital Pool

  PE wants to build out women’s sports, beyond the Caitlin Clark effect

  June 10, 2025

  PE investors are pitching this moment in women’s sports to their prospective LPs as the gateway to a burgeoning empire.

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  Private Equity

  The WNBA shattered viewership records this season. PE was watching.

  June 6, 2025

  Lower valuations compared to men’s leagues and a growing consumer base make women’s professional sports leagues a fertile ground for new PE investment.

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