• 

  Sports

  PE World Cup: Who wins when capital calls the shots?

  June 23, 2026

  Nations battle for eternal private equity glory in PitchBook’s version of the World Cup

  Article

  Learn more »
• 

  Sports

  University of Utah finalizes landmark PE deal

  June 12, 2026

  The partnership with PE firm Otro Capital closed weeks after the state auditor highlighted a host of potential risks.

  Article

  Learn more »
• 

  Limited Partners

  KKR-owned Arctos eyes investments in Indian cricket

  June 11, 2026

  The Indian Premier League was valued at $18.5B last year, making it more valuable than the top soccer competitions of England and Spain.

  Article

  Learn more »
• 

  Private Equity

  AI can do a lot, including slow down PE exits

  June 10, 2026

  Delegates at SuperReturn are weighing the transformative potential of AI against longer exit timelines and dragging IRRs.

  Article

  Learn more »
• 

  Sports

  Champions League bracket showcases private market’s football connections

  April 6, 2026

  A new club will soon be crowned king of European football, and half of the remaining teams have private market connections.

  Article

  Learn more »
• 

  Sports

  Ares targets wealthy Europeans with new sports fund

  February 20, 2026

  Planned vehicle sits squarely at the intersection of two growing PE trends: sports assets and private wealth investors.

  Article

  Learn more »
• 

  Sports

  KKR joins sports investment frenzy with $1.4B Arctos deal

  February 5, 2026

  The PE giant’s acquisition, paired with a potential CVC Global Sport Group investment, signals a major bet on the sector.

  Article

  Learn more »
• 

  Limited Partners

  University of Utah athletics breaks ground with landmark PE deal

  December 9, 2025

  The University of Utah will partner with PE firm Otro Capital to form a new for-profit company to handle its athletic department’s finances.

  Article

  Learn more »
• 

  Sports

  How much will runners pay to get faster? A lot, VCs bet.

  November 26, 2025

  Runna’s sale to Strava has investors talking. It doesn’t hurt that marathons are many Wall Streeters’ latest pastime.

  Article

  Learn more »
• 

  Media

  How PE firms are hoovering up sports media rights in Europe

  November 21, 2025

  The industry demonstrates an increased appetite for turning fan passion into predictable returns.

  Article

  Learn more »
• 

  Private Equity

  Volo Sports wants to dominate your social life

  November 13, 2025

  The PE-backed owner of adult sports leagues is buying up its rivals while attempting to tackle America’s loneliness epidemic.

  Article

  Learn more »
• 

  Sports

  Apollo kicks off $5B sports fund with majority stake in Atlético de Madrid

  November 11, 2025

  Acquisition of the top-flight European soccer club represents the PE giant’s largest deal yet in its expanding sports portfolio.

  Article

  Learn more »
• 

  Private Equity

  Private equity’s pro sports ties

  October 29, 2025

  PE has emerged as a major financier of major league sports. We mapped every connection between buyout firms and pro sports teams.

  Article

  Learn more »
• 

  Sports

  Goldman Sachs reportedly in talks for $1B buyout of Excel Sports

  October 24, 2025

  The potential deal signals that the firm is doubling down on sports management.

  Article

  Learn more »
• 

  Limited Partners

  UC Investments’ Big 10 offer allows teams to buy down ownership stakes

  October 20, 2025

  The pending $2.4 billion arrangement with Big 10 could lay groundwork for private capital in college athletics

  Article

  Learn more »
• 

  Sports

  Apollo to start $5B sports fund as sector continues to gain traction

  September 2, 2025

  Asset manager’s new vehicle looks to deepen its exposure to a growing segment for investors.

  Article

  Learn more »
• 

  Analyst Note

  PitchBook Analyst Note: Private Capital in European Football: Part III

  August 14, 2025

  This analyst note continues our coverage of private capital involvement in European football clubs, quantifying PE, VC, and private debt participation.

  Research

  Learn more »
• 

  Sports

  European football’s private market connections

  August 14, 2025

  Investors have pushed into the niche asset class, snapping up stakes in multiple teams at a time when many clubs are in financial straits from pandemic-era losses.

  Article

  Learn more »