Guest Contributor September 10, 2015
No doubt you have a variety of experts and resources that help you stay ahead of the curve. But do you ever wonder who influences your influencers? One answer is research firms, such as Gartner, Forrester Research, International Data Corporation, SiriusDecisions, and Digital Clarity Group.
The individual industry analysts at such firms assess market forces, consumer trends, and up-and-coming innovators. In short, they earn their livings by solving problems and predicting the future. Analysts apply real-world experience and intellectual curiosity to the markets they cover. They also immerse themselves in disruptive technologies and develop relationships with everyone from industry vanguards to startups that could be future Airbnbs, Fitbits or Ubers. Tapping analysts’ expertise will help you assess startups better than ever before.
Why VCs Should Engage With Analysts
By the time an emerging technology crosses your radar, it probably got there with help from an analyst. Consider Forrester’s James McQuivey (who writes about digital disruption and consumer hyperadoption) or Gartner’s Richard Marshall (who covers mobile development technology strategy). These are but two examples among thousands of analysts who pride themselves on discovering innovation and advocating for innovators.
VCs should engage with analysts because:
How to Successfully Work With Analysts
Industry analysts won’t become your sole source of research, but they should be in your mix of expert resources. Cultivating relationships with analysts will enrich your due diligence as you build your portfolio. As you become more familiar with analysts, you will become more fluent in the industries you need to understand and the startups you want to assess. A whole new world of insight awaits.
Featured image courtesy of Wikimedia Commons user Brocken Inaglory.