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2021
PitchBook-PGA of America: The Continuing Evolution of the Golf Course
September 9, 2021
The continuing evolution of the golf course
Changes in technology are already affecting the game of golf, making it crucial to educate both golfers and operators about those innovations. In partnership with PitchBook Data, PGA of America has released "The Continuing Evolution of the Golf Course," a brief but comprehensive guide to a range of new technologies. Some of these are borrowed from other walks of life. Agtech innovations were developed with farmers and crops in mind, but golf courses can benefit from them just as much. CRM technology, drones, benchmarking tools—even weather technology—are all being tailored to the needs of golfers and operators around the US. Four pages of infographics visualize the innovations taking place. The game of golf isn't changing, but technology is helping improve it in myriad ways.
Changes in technology are already affecting the game of golf, making it crucial to educate both golfers and operators about those innovations. In partnership with PitchBook Data, PGA of America has released "The Continuing Evolution of the Golf Course," a brief but comprehensive guide to a range of new technologies. Some of these are borrowed from other walks of life. Agtech innovations were developed with farmers and crops in mind, but golf courses can benefit from them just as much. CRM technology, drones, benchmarking tools—even weather technology—are all being tailored to the needs of golfers and operators around the US. Four pages of infographics visualize the innovations taking place. The game of golf isn't changing, but technology is helping improve it in myriad ways.