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Formisimo

Formisimo
2013 FOUNDED
PRIVATE STATUS
11-20 EMPLOYEES
Grant LATEST DEAL TYPE
$221K LATEST DEAL AMOUNT
5 INVESTORS
Description

Provider of an online form analytics services intended to measures and analyses consumer behaviour in online checkouts and online forms. The company's online form analytics services uses machine learning to optimise website conversions engage customers in real-time before they abandon the form, enabling clients to tackle the problem of web forms/online checkouts that go unfilled because of factors, such as confusingly worded questions, layout or formatting errors, and rogue auto-filling wreaking havoc

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Database Software
Other Industries
Business/Productivity Software
Other Software
Primary Office
  • 32 The Greenhouse
  • MediaCityUK
  • Salford M50 2EQ
  • England

+44 0800 000 0000
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Formisimo Valuation and Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Grant 04-Jul-2016 $221K 00000 Completed Generating Revenue
3. Early Stage VC 26-May-2015 00000 00000 Completed Generating Revenue
2. Seed Round 03-Jun-2014 $592K $592K 00.00 Completed Generating Revenue
1. Accelerator/Incubator 01-Jan-2014 Completed Generating Revenue
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Formisimo Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate (%) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion
Price
% Owned
Ordinary A 000,000 00.000000 00.00 00.00 00 00.00 00.000
Ordinary 00,000 00.000000 00.00 00.00 00 00.00 0.000
To view this company’s complete Cap Table, request access »

Formisimo Investors (5)

Investor Name Investor Type Holding Investor Since Participating Rounds Board
Seat
Contact
Info
Publicis Groupe Corporation 000 0000 000000 0
Creative England Venture Capital Minority 000 0000 000000 0
Carlos Espinal Angel (individual) Minority 000 0000 000000 0
The North West Fund Venture Capital Minority 000 0000 000000 0
Seedcamp Accelerator/Incubator Minority 000 0000 000000 0

Formisimo Executive Team (4)

Name Title Board
Seat
Contact
Info
Alan Mackin Co-Founder, Chief Executive Officer & Board Member
Doug Read Chief Technology Officer
Tom New Co-Founder, Board Member & Chief Product Officer
David Pritchard Board Advisor

Formisimo Board Members (4)

Name Representing Role Since Contact
Info
Alan Mackin Formisimo Co-Founder, Chief Executive Officer & Board Member 000 0000
Anish Kapoor Self Board Member 000 0000
Keith Wallington Seedcamp Board Member 000 0000
Tom New Formisimo Co-Founder, Board Member & Chief Product Officer 000 0000