Roadster Overview

  • Year Founded
  • 2013

Year Founded

  • Status
  • Acquired/​Merged

  • Employees
  • 198

Employees

  • Latest Deal Type
  • M&A

  • Latest Deal Amount
  • $364M

Roadster General Information

Description

Developer of an automotive e-commerce platform intended to make the car buying process easy and hassle-free. The company's platform creates digital storefronts on dealership websites, leverages the hands-on in-store customer experience with online availability of car pricing, trade-in values and payment options to deliver a multichannel sales approach, enabling automotive dealers to increase sales close rates, boost customer satisfaction and reduce sales process time.

Contact Information

Website
www.roadster.com
Ownership Status
Acquired/Merged
(Operating Subsidiary)
Financing Status
Formerly VC-backed
Corporate Office
  • 1950 Hassell Road
  • Hoffman Estates
  • IL 60169
  • United States
Primary Industry
Automotive
Other Industries
Information Services (B2C)
Application Software
Parent Company
CDK Global
Vertical(s)
Mobility Tech, E-Commerce, Mobile
Corporate Office
  • 1950 Hassell Road
  • Hoffman Estates
  • IL 60169
  • United States

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Roadster Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
8. Merger/Acquisition 02-Jun-2021 $364M Completed Generating Revenue
7. Accelerator/Incubator Completed Generating Revenue
6. Debt - PPP 28-Apr-2020 Completed Generating Revenue
5. Later Stage VC (Series B1) 27-Jun-2018 Completed Generating Revenue
4. Early Stage VC (Series B) 31-Jul-2017 Completed Generating Revenue
3. Early Stage VC (Series A) 01-Jun-2016 Completed Generating Revenue
2. Seed Round 24-Feb-2015 $1.75M $1.75M Completed Startup
1. Seed Round 29-Sep-2014 Completed Startup
To view Roadster’s complete valuation and funding history, request access »

Roadster Cap Table

Stock # of Shares
Authorized		 Par Value Dividend Rate ($) Original
Issue Price		 Liquidation Liquidation
Pref. Multiple		 Conversion Price % Owned
Series B1
Series B
Series A 10,330,699 $0.000100 $0.07 $0.87 $0.87 1x $0.87 30.2%
To view Roadster’s complete cap table history, request access »

Roadster Comparisons

Description
Primary
Industry
HQ Location
Employees
Total Raised
Post Valuation
Last
Financing
Details
Developer of an automotive e-commerce platform intended to make the car buying process easy and hassle-free. The company
Automotive
IL
198 As of 2021

Westlake Village, CA
 

Tallinn, Estonia
 
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Roadster Competitors (23)

One of Roadster’s 23 competitors is CarBlip, a Venture Capital-Backed company based in Westlake Village, CA.

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
CarBlip Venture Capital-Backed Westlake Village, CA
Bolt (Automotive) Venture Capital-Backed Tallinn, Estonia
iSeeCars Formerly Angel backed Woburn, MA
Carro (Automotive) Venture Capital-Backed Singapore, Singapore
CarSaver Private Equity-Backed Nashville, TN
You’re viewing 5 of 23 competitors. Get the full list »

Roadster Signals

Growth Rate

Weekly
Growth
Weekly Growth

Size Multiple

Median
Size Multiple

Key Data Points

Similarweb Unique Visitors

Majestic Referring Domains

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Roadster Former Investors (30)

Investor Name Investor Type Holding Investor Since Participating Rounds
Angel (individual) Minority
Advisors.Fund Venture Capital Minority
Angel (individual) Minority
Aslanoba Capital Venture Capital Minority
Angel (individual) Minority
You’re viewing 5 of 30 investors. Get the full list »

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Roadster FAQs

  • When was Roadster founded?

    Roadster was founded in 2013.

  • Where is Roadster headquartered?

    Roadster is headquartered in IL.

  • What is the size of Roadster?

    Roadster has 198 total employees.

  • What industry is Roadster in?

    Roadster’s primary industry is Automotive.

  • Is Roadster a private or public company?

    Roadster is a Private company.

  • What is the current valuation of Roadster?

    The current valuation of Roadster is .

  • What is Roadster’s current revenue?

    The current revenue for Roadster is .

  • How much funding has Roadster raised over time?

    Roadster has raised $33.2M.

  • Who are Roadster’s investors?

    , Advisors.Fund, , Aslanoba Capital, and are 5 of 30 investors who have invested in Roadster.

  • Who are Roadster’s competitors?

    CarBlip, Bolt (Automotive), iSeeCars, Carro (Automotive), and CarSaver are some of the 23 competitors of Roadster.

  • When was Roadster acquired?

    Roadster was acquired on 02-Jun-2021.

  • Who acquired Roadster?

    Roadster was acquired by CDK Global.

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