Observant Overview

  • Founded
  • 2003

  • Status
  • Acquired/​Merged

  • Latest Deal Type
  • M&A

  • Financing Rounds
  • 1

Observant General Information


Provider of in-field hardware and cloud based applications intended for precision farm water management. The company's cloud based applications focuses on managing agricultural water in drought hardened North Western Australia and keeps track of crop water demand, efficiently schedule and automate irrigation enabling the farmers to manage agricultural processes.

Contact Information

Ownership Status
(Operating Subsidiary)
Financing Status
Corporate Backed or Acquired
Primary Industry
Application Software
Parent Company
Jain Irrigation Systems
Primary Office
  • 77 Argyle Street
  • Fitzroy, Victoria 3065
  • Australia
+61 1300 000 000

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Observant Valuation & Funding

Deal Type Date Amount Valuation/
Post-Val Status Debt

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Observant Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Provider of in-field hardware and cloud based applications intended for precision farm water management. The company's c
Application Software
Fitzroy, Australia


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Bangalore, India
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Netanya, Israel
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Observant Competitors (2)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
CropIn Venture Capital-Backed Bangalore, India 000 0000 00000000000 0000
00000 Venture Capital-Backed Netanya, Israel 00 0000 0000000000 0 0000
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Observant Executive Team (2)

Name Title Board Seat Contact Info
J. Matthew Pryor Co-Founder, Chief Executive Officer, Chief Technology Officer
Simon Holmes à Court Co-Founder & Advisor
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