Sampler Overview

  • Founded
  • 2013
  • Status
  • Private
  • Employees
  • 32
  • Latest Deal Type
  • Series A
  • Latest Deal Amount
  • $4M
Latest Deal Amount
  • Investors
  • 23

Sampler General Information


Provider of self-serve digital product sampling solutions intended to make it targeted, measurable, and turnkey. The company captures demographic and behavioral insights on every product sample with easy to read results, thereby enabling businesses to understand the consumer analytics and preference behind the product.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Primary Office
  • 425 Adelaide Street West
  • 3rd Floor
  • Toronto, Ontario M5V 3C1
  • Canada
+1 (877) 000-0000

Sampler Timeline

Financing RoundFinancing RoundCaptured Employee CountEstimated Employee Growth
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Sampler Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
14. Later Stage VC (Series A) 15-Jul-2020 $4M 000 Completed Generating Revenue
13. Accelerator/Incubator 11-May-2020 00.000 Completed Generating Revenue
12. Later Stage VC 20-Dec-2019 00.000 Completed Generating Revenue
11. Debt - General 24-Aug-2019 000 00.000 Completed Generating Revenue
10. Later Stage VC (Series A) 19-Feb-2019 00.000 00.000 Completed Generating Revenue
9. Accelerator/Incubator 05-Oct-2017 0000 00.000 Completed Generating Revenue
8. Accelerator/Incubator 27-Oct-2016 00.000 Completed Startup
7. Early Stage VC 01-Jan-2016 00000 00.000 Completed Startup
6. Early Stage VC $1M Completed Startup
5. Accelerator/Incubator 18-Aug-2015 $1M Completed Startup
To view Sampler’s complete valuation and funding history, request access »

Sampler Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Provider of self-serve digital product sampling solutions intended to make it targeted, measurable, and turnkey. The com
Media and Information Services (B2B)
Toronto, Canada
32 As of 2020
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Boston, MA
000 As of 0000
0000 0000-00-00
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San Francisco, CA
00 As of 0000
000000000 - 00.00
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Sampler Competitors (19)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
Salsify Venture Capital-Backed Boston, MA 000 00000 00000000000 00000
000000 Venture Capital-Backed San Francisco, CA 00 00.00 000000000 - 00.00
00000 Corporate Backed or Acquired Chicago, IL 000 000 000000000 000
00000000 Venture Capital-Backed Paris, France 00 000.00 00000000000 000.00
0000 Formerly VC-backed San Francisco, CA 00 000.00 000000&0 000.00
You’re viewing 5 of 19 competitors. Get the full list »

Sampler Executive Team (4)

Name Title Board Seat Contact Info
Marie Chevrier Founder and Chief Executive Officer
Shonezi Noor Chief Administrative Officer
Erik Davis Chief Product Officer
To view Sampler’s complete executive team members history, request access »

Sampler Board Members (2)

Name Representing Role Since
April Dunford Self Board Member 000 0000
To view Sampler’s complete board members history, request access »

Sampler Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Sampler Investors (23)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
York Angel Investors Angel Group Minority 000 0000 000000 0
SAP.iO Corporate Venture Capital 000 0000 000000 0
The 51 Ventures Venture Capital Minority 000 0000 000000 0
Factory Holding Company Minority 000 0000 000000 0
Good News Ventures Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 23 investors. Get the full list »