Sampler Overview

  • Founded
  • 2013
  • Status
  • Private
  • Employees
  • 59
  • Latest Deal Type
  • Later Stage VC
  • Investors
  • 31

Sampler General Information


Provider of self-serve digital product sampling services intended to make it targeted, measurable, and turnkey. The company's services include capturing demographic and behavioral insights on every product sample with easy-to-read results, enabling businesses to understand the consumer analytics and preference behind the product.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Media and Information Services (B2B)
Other Industries
Business/Productivity Software
Primary Office
  • 425 Adelaide Street West
  • 3rd Floor
  • Toronto, Ontario M5V 3C1
  • Canada
+1 (877) 000-0000

Sampler Timeline

Financing RoundFinancing RoundCaptured Employee CountEstimated Employee Growth
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Sampler Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
15. Later Stage VC 01-Oct-2021 000 Completed Generating Revenue
14. Later Stage VC (Series A) 15-Jul-2020 000 000 Completed Generating Revenue
13. Accelerator/Incubator 11-May-2020 00.000 Completed Generating Revenue
12. Later Stage VC 20-Dec-2019 00.000 Completed Generating Revenue
11. Debt - General 24-Aug-2019 000 00.000 Completed Generating Revenue
10. Later Stage VC (Series A) 19-Feb-2019 00.000 00.000 Completed Generating Revenue
9. Accelerator/Incubator 05-Oct-2017 0000 00.000 Completed Generating Revenue
8. Accelerator/Incubator 27-Oct-2016 00.000 Completed Startup
7. Early Stage VC 01-Jan-2016 $730K $1.73M Completed Startup
6. Early Stage VC $1M Completed Startup
To view Sampler’s complete valuation and funding history, request access »

Sampler Comparisons

HQ Location
Total Raised
Post Valuation
Last Financing Details
Provider of self-serve digital product sampling services intended to make it targeted, measurable, and turnkey. The comp
Media and Information Services (B2B)
Toronto, Canada
59 As of 2021
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000000000000000000000 00000000
Berlin, Germany
000 As of 0000
0000000 0000


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000000000000000000000 00000000
Boston, MA
000 As of 0000
00000000000 00000
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Sampler Competitors (26)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
ProductsUp Private Equity-Backed Berlin, Germany 000 0000000 0000
0000000 Venture Capital-Backed Boston, MA 000 00000 00000000000 00000
00000 Formerly VC-backed Amsterdam, Netherlands 00 00000 000000&0 00000
0000000000 Private Equity-Backed Chicago, IL 000 000000000
000000 Venture Capital-Backed Copenhagen, Denmark 00 00.000 00000 00000 00.000
You’re viewing 5 of 26 competitors. Get the full list »

Sampler Patents

Sampler Recent Patent Activity

Publication ID Patent Title Status First Filing Date Technology (CPC) Citations
CA-2895438-A1 System and method for managing or distributing promotional offers Abandoned 24-Jun-2014 00000000000
US-20150371283-A1 System and method for managing or distributing promotional offers Abandoned 24-Jun-2014 00000000000 0

Sampler Executive Team (4)

Name Title Board Seat Contact Info
Marie Chevrier Founder & Chief Executive Officer
Erik Davis Chief Product Officer
Shonezi Noor Vice President, Operations
You’re viewing 3 of 4 executive team members. Get the full list »

Sampler Board Members (2)

Name Representing Role Since
April Dunford Self Board Member 000 0000
You’re viewing 1 of 2 board members. Get the full list »

Sampler Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %ile
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


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Sampler Investors (31)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
DMP Startups Accelerator/Incubator 000 0000 000000 0
37 Angels Angel Group Minority 000 0000 000000 0
York Angel Investors Angel Group Minority 000 0000 000000 0
SAP.iO Corporate Venture Capital 000 0000 000000 0
Adventure Capital (Canada) Venture Capital Minority 000 0000 000000 0
You’re viewing 5 of 31 investors. Get the full list »