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Efficient Frontier

2002 FOUNDED
M&A STATUS
11-20 EMPLOYEES
M&A LATEST DEAL TYPE
$400M LATEST DEAL AMOUNT
Description

Owner and operator of digital performance marketing company that manages search and display optimization for marketers. The company also provides search engine optimization solutions.

Ownership Status
Acquired/Merged
Financing Status
Formerly VC-backed
Primary Industry
Vertical Market Software
Acquirer
Primary Office
  • 809 Eleventh Avenue
  • Building Four
  • Sunnyvale, CA 94089
  • United States

+1 (408) 000-0000
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Efficient Frontier Valuation and Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
4. Merger/Acquisition 16-Dec-2011 $400M 000.00 00000 Completed Generating Revenue
3. Later Stage VC (Series C) 16-Aug-2006 00.000 000.00 000.00 Completed Generating Revenue
2. Early Stage VC (Series B) 28-Oct-2004 $2.5M $6.19M 000.00 Completed Startup
1. Early Stage VC (Series A) 10-Dec-2003 $3.69M $3.69M 000.00 Completed Startup
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Efficient Frontier Cap Table

Stock # of Shares
Authorized
Par Value Dividend Rate ($) Original
Issue Price
Liquidation Liquidation
Pref. Multiple
Conversion
Price
% Owned
Series C 0,000,000 00.000000 00.0 00.00 00.00 00 00.00 0.000
Series B 0,000,000 00.000000 00.00 00.00 00.00 00 00.00 0.000
Series A 8,999,998 $0.000100 $0.03 $0.41 $0.41 1x $0.41 17.93%
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Efficient Frontier Acquisitions (2)

Company Name Deal Date Deal Type Deal Size Industry Lead Partner
0000000000 0000000 18-Oct-2011 000000000000000000 Other Commercial Services 00000 000000000
Context Optional 04-May-2011 Merger/Acquisition 0000 Vertical Market Software 00000 000000000
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Efficient Frontier Former Investors (5)

Investor Name Investor Type Holding Investor Since Participating Rounds Board
Seat
Contact
Info
Anand Rajaraman Angel (individual) Minority 000 0000 000000 0
Cambrian Ventures Venture Capital Minority 000 0000 000000 0
Milliways Ventures Venture Capital Minority 000 0000 000000 0
Mitsui & Co. Corporation Minority 000 0000 000000 0
Redpoint Ventures Venture Capital Minority 000 0000 000000 0

Efficient Frontier Executive Team (4)

Name Title Board
Seat
Contact
Info
Anil Kamath Ph.D Co-Founder & Chief Technology Officer

3 Former Executives

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