Traede Overview

  • Year Founded
  • 2012

Year Founded

  • Status
  • Private

  • Employees
  • 20


  • Latest Deal Type
  • 2ndary - Private

  • Investors
  • 6

Traede General Information


Developer of a cloud-based business-to-business sales software intended to manage work processes, sales, orders, products, and customers in one place. The company's cloud-based business platform uses AI and machine learning on their customers' data to help automate and optimize their businesses, enabling brands to manage the sales process from A to Z in one digital platform.

Contact Information

Ownership Status
Privately Held (backing)
Financing Status
Venture Capital-Backed
Primary Industry
Business/Productivity Software
Other Industries
Media and Information Services (B2B)
Corporate Office
  • Købmagergade 55, 2. sal
  • 1150 Copenhagen
  • Denmark
+45 71 00 00 00

Want detailed data on 3M+ companies?

What you see here scratches the surface

Request a free trial

Want to dig into this profile?

We’ll help you find what you need

Learn more

Traede Valuation & Funding

Deal Type Date Amount Raised to Date Post-Val Status Stage
6. Secondary Transaction - Private 00.00 Completed Generating Revenue
5. Seed Round 10-Jan-2018 00.00 00.00 Completed Generating Revenue
4. Seed Round 01-May-2017 00000 00000 Completed Generating Revenue
3. Accelerator/Incubator 24-Nov-2016 00000 Completed Startup
2. Grant 30-Apr-2015 $449K $300K Completed Startup
1. Seed Round 01-Feb-2014 $300K $300K Completed Startup
To view Traede’s complete valuation and funding history, request access »

Traede Comparisons

HQ Location
Total Raised
Post Valuation
Developer of a cloud-based business-to-business sales software intended to manage work processes, sales, orders, product
Business/Productivity Software
Copenhagen, Denmark
20 As of 2023
000000 - 000 00.00


in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur
Indore, India
000 As of 0000
0000 0000-00-00
00000000000 00000


smod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
00000 000 0000000000
Gurugram, India
Add Comparison

PitchBook’s comparison feature gives you a side-by-side look at key metrics for similar companies. Personalize which data points you want to see and create visualizations instantly.

Request a free trial

Traede Competitors (20)

Company Name Financing Status Location Employees Total Raised Last Financing Date/Type Last Financing Amount
ShopKirana Venture Capital-Backed Indore, India 000 00000 00000000000 00000
StoreHippo Corporation Gurugram, India
ShipStation Corporate Backed or Acquired Austin, TX 000 000000&0
Vinculum (Business/Productivity Software) Venture Capital-Backed Noida, India 000 000.00 00000000000 000.00
Udaan Venture Capital-Backed Bangalore, India 0000 00.000 0000000000 0
You’re viewing 5 of 20 competitors. Get the full list »

Traede Executive Team (6)

Name Title Board Seat Contact Info
Christopher Heilmann Co-Founder, Chief Executive Officer & Board Member
Esben Petersen Co-Founder & Chief Technology Officer
Kian Bahari Co-Founder, Chief Commercial Officer, Head Of Sales & Partner
Sebastian Guldstøv Chief Marketing Officer
Henrik Theilbjørn Chairman
You’re viewing 5 of 6 executive team members. Get the full list »

Traede Board Members (4)

Name Representing Role Since
Brian Seiling Traede Board Member 000 0000
Christian Højfeldt Self Board Member 000 0000
Christopher Heilmann Traede Co-Founder, Chief Executive Officer & Board Member 000 0000
Henrik Theilbjørn Self Chairman 000 0000
To view Traede’s complete board members history, request access »

Traede Signals

Growth Rate

0.80% Weekly
Weekly Growth 0.80%, 93rd %
-35.5%. 530%

Size Multiple

219x Median
Size Multiple 219x, 100th %ile
0.00x 0.95x. 413Kx

Key Data Points

Twitter Followers


Similarweb Unique Visitors


Majestic Referring Domains


PitchBook’s non-financial metrics help you gauge a company’s traction and growth using web presence and social reach.

Request a free trial

Traede Investors (6)

Investor Name Investor Type Holding Investor Since Participating Rounds Contact Info
Henrik Theilbjørn Angel (individual) Minority 000 0000 000000 0
PreSeed Ventures Venture Capital Minority 000 0000 000000 0
Simon Stampe Angel (individual) Minority 000 0000 000000 0
Accelerace Accelerator/Incubator Minority 000 0000 000000 0
Stairways(Denmark) Accelerator/Incubator Minority 000 0000 000000 0
You’re viewing 5 of 6 investors. Get the full list »

Data Transparency

  • Meet our data hygiene team

    Discover how our experts ensure you’re getting the most accurate financial data in the industry.

    Read blog »
  • How PitchBook sources data

    Our data operations team has logged over 3.5 million hours researching, organizing, and integrating the information you need most.

    Discover our process »